absa.africa website review

10 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

About 330 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.0 s).

Your mobile performance score is 58 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

About 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

90 KiB could be saved by minifying JavaScript.

Google Tag Manager costs a phone 364 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 file is served with short cache lifetimes, so returning visitors download them again (10 KiB).

16 KiB could be saved by minifying CSS.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Google CDN and others), adding 699 KiB and 494 ms of main-thread time.

6 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

16 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Second slide”.

The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 178 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.6 MB in 65 requests on a phone: images 3.6 MB (32), scripts 776 KiB (14) and stylesheets 106 KiB (4). Under 2 MB keeps phones on slow connections fast.

4 images weigh 2.9 MB together. On a phone connection a single image that size takes seconds.

10 images (3.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images are downloaded at several times the size a phone draws them, for example father_daughter.jpg at 1,348 px wide, shown at 390 px. Resized copies would save about 291 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 links inside paragraphs rely on colour alone to stand out.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

There is no robots.txt at absa.africa/robots.txt, the first file search crawlers ask for.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

The homepage links to 71 pages on absa.africa and 15 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /absa-at-the-world-economic-forum-annual-meeting-2025, whose canonical is /world-economic-forum/davos-2024/absa-at-the-world-economic-forum-annual-meeting-2024. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/absa-group-2026-interim-results, /media-centre and /our-stories/our-voices have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Creating a worker from 'blob:https://www.absa.africa/4d123e4d-31fa-41c0-8565-496950d0abb2' violates the following Conte…”.

Chrome logged issues while loading the page (“Content security policy”).

1 link go through two or more redirects, for example https://www.absa.co.mz/pt/personal.html.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

absa.africa's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 427 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.