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absafe.com.au website review

Visit site (opens in a new tab)Reviewed 19 October 202630 issues · 92 checks

This review found 30 issues worth fixing on absafe.com.au, 9 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

76C

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One score from every part of this review. How it works

www.absafe.com.au (opens in a new tab)
Live view · interaction off

Speed

10 to fix50

  • Render-blocking requests

    3.5 s

    37 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Use efficient cache lifetimes

    2.1 s · 221 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (221 KiB).

  • Reduce unused JavaScript

    1.5 s · 762 KiB

    About 762 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 1.6 MB and 928 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 69). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 212 KiB

    About 212 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • YouTube adds 437 ms

    437 ms

    YouTube costs a phone 437 ms of main-thread work and 987 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 233 ms

    233 ms

    Google Tag Manager costs a phone 233 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,553 HTML elements

    The page has 2,553 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    132 KiB

    2 images could be 132 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed

  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix56

  • Largest Contentful Paint: 13.4 s

    13.4 s

    Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SHOP”.

  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 409 ms

    409 ms

    Scripts block taps and scrolling for 409 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85

  • Page weight: 3.4 MB in 122 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 122 requests on a phone: scripts 1.6 MB (43), images 1.1 MB (8) and fonts 277 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed

  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 474 internal links, 47 external

    The homepage links to 474 pages on absafe.com.au and 47 external pages.

7 checks passed

  • Meta description: 139 characters

    Your meta description is 139 characters: “We are Australias leading Safety Equipment supplier. Shop Height Safety, Confined Space, Respiratory Protection, Rescue…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “ABSAFE: Rope Access, Confined Space, Height Safety Equipment”.

  • Canonical URL set

    The canonical URL is https://www.absafe.com.au/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.absafe.com.au/sitemap_index.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (7,364 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95

  • 15 pages without a meta description

    /2026/05/19/sunmaker-casino-im-uberblick-ist-es-sicher, /2026/04/29/die-atmosphare-im-sunmaker-casino-ein-paradies-fur-gamer, /2026/04/10/sunmaker-casino-sicherheit-fur-neue-spieler-beim-einstieg, /2026/05/11/profite-im-sunmaker-casino-bonusmaterial-im-detail, /2026/06/21/was-erwartet-sie-bei-den-boni-und-aktionen-im-sunmaker and /2026/05/09/die-besten-zahlungsmoglichkeiten-bei-sunmaker-casino and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

6 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391

  • 43 small tap targets

    43 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (absafe.com.au).

  • Valid certificate (70 days left)

    The certificate from Google Trust Services · WE1 verifies for absafe.com.au and is valid for another 70 days.

  • http:// redirects to https

    http://absafe.com.au redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    absafe.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix88

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 7 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 6,784 words of copy

    The homepage carries about 6,784 words of visible text.

6 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “SHOP”, “Shop” and “Visit Absafe Shop”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be absafe.com.au is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a include:spf.emailsignatures365.com include:spf.tmes.trendmicro.com include:spf.protection.outlook.com ip4:59.1…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 2 plugins are behind their latest release.elementor 4.1.5 → 4.3.5 · ele-custom-skin 4.3.11 → 4.3.13

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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