absolute-design.co.uk website review

8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 9.1 MB and 261 ms of main-thread time.

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 26 ms of main-thread work and 8.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.2 s on main-thread work while loading, 958 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,899 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

14 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

4 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

About 91 KiB of JavaScript is downloaded but never used on this page.

2 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 33 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Menu”. Most of its time is element render delay (2.5 s).

22 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 220 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 10.8 MB in 185 requests on a phone: media 8.8 MB (4), other files 733 KiB (91) and fonts 579 KiB (4). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 3.07 g of CO₂e: 367.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 buttons have no accessible name, so screen readers announce just “button”.

18 tap targets are too small or too close together to hit reliably with a finger.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 links inside paragraphs rely on colour alone to stand out.

All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

Your title is 69 characters, so Google will cut it off around 60: “Absolute – Full service Shopify Plus and Magento agency in Nottingham”.

Your meta description is 195 characters; Google truncates after about 160, so the end of your pitch is cut.

8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 130 pages on absolute-design.co.uk and 5 external pages.

We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

17 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

absolute-design.co.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,097 words of visible text.

absolute-design.co.uk has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.