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absolute.com website review

Visit site (opens in a new tab)Reviewed 1 November 202634 issues · 96 checks

This review found 34 issues worth fixing on absolute.com, 15 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s2.5 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.0 s
May 16, 20262.9 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.9 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.5 s
Sep 19, 20264.0 s
Sep 26, 20264.4 s
Oct 3, 20264.6 s
Oct 10, 20264.5 s
Oct 17, 20264.4 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
373 ms128 msMay 9Oct 24297 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026171 ms
May 16, 2026178 ms
May 23, 2026179 ms
May 30, 2026182 ms
Jun 6, 2026188 ms
Jun 13, 2026188 ms
Jun 20, 2026190 ms
Jun 27, 2026189 ms
Jul 4, 2026175 ms
Jul 11, 2026176 ms
Jul 18, 2026156 ms
Jul 25, 2026162 ms
Aug 1, 2026206 ms
Aug 8, 2026247 ms
Aug 15, 2026260 ms
Aug 22, 2026263 ms
Aug 29, 2026259 ms
Sep 5, 2026253 ms
Sep 12, 2026301 ms
Sep 19, 2026332 ms
Sep 26, 2026345 ms
Oct 3, 2026341 ms
Oct 10, 2026330 ms
Oct 17, 2026313 ms
Oct 24, 2026297 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of absolute.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. absolute.com at 0.7 s0.7 s
  2. absolute.com at 1.4 s1.4 s
  3. absolute.com at 2.1 s2.1 s
  4. absolute.com at 2.8 s2.8 s
  5. absolute.com at 3.5 s3.5 s
  6. absolute.com at 4.2 s4.2 s
  7. absolute.com at 4.9 s4.9 s
  8. absolute.com at 5.6 s5.6 s

absolute.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix38
  • Reduce unused JavaScript

    2.5 s · 588 KiB

    About 588 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 322 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (322 KiB).

  • Render-blocking requests

    1.2 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,396 HTML elements

    The page has 3,396 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Osano CMP and Facebook and others), adding 2.7 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 650 ms

    650 ms

    Google Tag Manager costs a phone 650 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 106 KiB

    About 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 371 ms. During a long task the page ignores taps.

  • website-files.com adds 138 ms

    138 ms

    website-files.com costs a phone 138 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.4 s

    21.4 s

    The page becomes fully interactive after 21.4 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user INP: 262 ms

    262 ms

    Real visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 75% slower for real visitors

    +75%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 171 ms to 297 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 3.1 MB in 110 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 110 requests on a phone: scripts 1.6 MB (36), other files 717 KiB (46) and images 393 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6a59681cdbd9885dd8f41883_Group (1).svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    13 KiB

    1 image is downloaded at several times the size a phone draws it, for example 6a59681cdbd9885dd8f41883_Group (1).svg at 1,313 px wide, shown at 390 px. Resized copies would save about 13 KiB.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 106.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 9397
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 56 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“Rehydrate.Autonomously.” and “Track.Trace.Lock.Detect.Remediate.Rehydrate.Recov…”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 160 internal links, 13 external

    The homepage links to 160 pages on absolute.com and 13 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Prevent cyber incidents and recover in minutes. Protect endpoints, apps, and access from ransomware, data breaches, and…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Stop Downtime & Business Disruption | Absolute Security”.

  • Canonical URL set

    The canonical URL is https://www.absolute.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.absolute.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,507 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 11 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 2 pages share a title

    / and /why-absolute all use the title “Stop Downtime & Business Disruption | Absolute Security”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “gtag is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (absolute.com).

  • Valid certificate (143 days left)

    The certificate from SSL Corporation · SSL.com TLS Issuing RSA CA R1 verifies for absolute.com and is valid for another 143 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://absolute.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • DNSSEC is off

    absolute.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 32 years old

    32 years

    absolute.com was registered in Mar 1994 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, digicert.com and ssl.com to issue certificates for absolute.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2034

    absolute.com is registered until Apr 2034.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,668 words of copy

    The homepage carries about 1,668 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Request a demo”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Product Maintenance Schedule” and “Contact Support”.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 9 customer or partner logos and 13 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager | Hotjar
Hosting
Webflow

Company

Employees
292
Founded
1993
Headquarters
Vancouver

Upkeep, stack, hiring and company data from programmable.info

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