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absorbai.com website review

Visit site (opens in a new tab)Reviewed 27 October 202633 issues · 95 checks

This review found 33 issues worth fixing on absorbai.com, 12 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Absorb Software

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.0 sJul 25Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
Jul 25, 20262.7 s
Aug 1, 20262.4 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
225 ms173 msJul 25Oct 24203 ms
Show as table
DateReal-visitor tap response (INP)
Jul 25, 2026196 ms
Aug 1, 2026197 ms
Aug 8, 2026194 ms
Aug 15, 2026188 ms
Aug 22, 2026204 ms
Aug 29, 2026205 ms
Sep 5, 2026208 ms
Sep 12, 2026219 ms
Sep 19, 2026210 ms
Sep 26, 2026203 ms
Oct 3, 2026196 ms
Oct 10, 2026180 ms
Oct 17, 2026179 ms
Oct 24, 2026203 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of absorbai.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. absorbai.com at 0.4 s0.4 s
  2. absorbai.com at 0.8 s0.8 s
  3. absorbai.com at 1.1 s1.1 s
  4. absorbai.com at 1.5 s1.5 s
  5. absorbai.com at 1.9 s1.9 s
  6. absorbai.com at 2.3 s2.3 s
  7. absorbai.com at 2.6 s2.6 s
  8. absorbai.com at 3.0 s3.0 s

absorbai.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix40
  • Reduce unused JavaScript

    2.0 s · 439 KiB

    About 439 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 265 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (265 KiB).

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and intellimize.co and others), adding 1.7 MB and 1.3 s of main-thread time.

  • Render-blocking requests

    800 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Google Tag Manager adds 728 ms

    728 ms

    Google Tag Manager costs a phone 728 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Hotjar adds 281 ms

    281 ms

    Hotjar costs a phone 281 ms of main-thread work and 271 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.

  • website-files.com adds 90 ms

    90 ms

    website-files.com costs a phone 90 ms of main-thread work and 902 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 162 KiB

    6 images could be 162 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 40. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.2 s

    12.2 s

    Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Personalized for every learner. Built into every workflow.”.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 805 ms

    805 ms

    Scripts block taps and scrolling for 805 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 232 ms

    232 ms

    Real visitors wait 232 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 933 ms

    933 ms

    Real visitors wait 933 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 196 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 147 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 147 requests on a phone: scripts 1.4 MB (54), images 555 KiB (50) and fonts 108 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (141 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10098
  • Interactive controls must not be nested (7 elements)

    Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.

2 checks passed
  • Every image has alt text

    All 75 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “The Industry's #1 Learning Management System | Absorb LMS Software”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 202 internal links, 7 external

    The homepage links to 202 pages on absorbai.com and 7 external pages.

6 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Ranked #1 on G2. Absorb LMS gives enterprises AI-powered training that proves itself in performance. Trusted by 3,500+ …”.

  • One H1 headline

    Your main headline reads: “Personalized for every learner. Built into every workflow.”.

  • Canonical URL set

    The canonical URL is https://www.absorbai.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.absorbai.com/sitemap.xml.

AI search readiness

2 to fix70
  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (2,015 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 24 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://support.absorblms.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (absorbai.com).

  • Valid certificate (102 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for absorbai.com and is valid for another 102 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://absorbai.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    absorbai.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    absorbai.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 3 years old

    3 years

    absorbai.com was registered in Jan 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2028

    absorbai.com is registered until Jan 2028.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 8-field form

    Your longest form asks for 8 fields (8 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 941 words of copy

    The homepage carries about 941 words of visible text.

3 checks passed
  • 25 calls to action

    The homepage has 25 calls to action, for example “Contact Us”, “Pricing” and “Free Trial”.

  • Social proof on the page

    Social proof on the homepage: 44 testimonial or review blocks, 5 customer or partner logos, 5 trust badges and “3,700+ companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix50
  • No DMARC policy

    absorbai.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mktomail.com include:_spf.salesforce.com include:amazonses.com includ…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Analytics
Google Tag Manager
Hosting
CloudFront

Hiring

Hiring
18 open roles
Teams
Marketing (6), Account Management (4), Client Success (3), Operations (2)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on absorbai.com, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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