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aca.org website review

Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 106 checks

This review found 34 issues worth fixing on aca.org, 12 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
150 ms106 msMay 9Oct 24121 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026138 ms
May 16, 2026132 ms
May 23, 2026132 ms
May 30, 2026122 ms
Jun 6, 2026145 ms
Jun 13, 2026145 ms
Jun 20, 2026137 ms
Jun 27, 2026144 ms
Jul 4, 2026121 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026118 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026116 ms
Sep 5, 2026116 ms
Sep 12, 2026112 ms
Sep 19, 2026111 ms
Sep 26, 2026113 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026129 ms
Oct 24, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix54
  • Reduce unused JavaScript

    1.6 s · 230 KiB

    About 230 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Improve image delivery

    500 ms · 2.1 MB

    24 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Use efficient cache lifetimes

    500 ms · 705 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (705 KiB).

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Adobe Tag Manager and others), adding 1.5 MB and 406 ms of main-thread time.

  • Google Tag Manager adds 181 ms

    181 ms

    Google Tag Manager costs a phone 181 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • prismic.io adds 12 ms

    12 ms

    prismic.io costs a phone 12 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Phones get a much slower page than desktops

    Desktop scores 92 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 863 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 17.4 s

    17.4 s

    Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The American Correctional Association (ACA) stands as a lea…”.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 138 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 133 ms

    133 ms

    Real visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 742 ms

    742 ms

    Real visitors wait 742 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 183 ms

    183 ms

    Scripts block the page for only 183 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 4.2 MB in 114 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 114 requests on a phone: images 2.8 MB (39), scripts 762 KiB (28) and fonts 581 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 9 images far larger than shown

    1,012 KiB

    9 images are downloaded at several times the size a phone draws them, for example 1792437999320 at 1,187 px wide, shown at 232 px. Resized copies would save about 1,012 KiB.

  • 17 images below the first screen load straight away

    17 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 9 images in older formats

    9 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8690
  • Links must have discernible text (22 elements)

    Links must have discernible text: 22 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (9 elements)

    Interactive controls must not be nested: 9 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 21 images without alt text

    21 images have no alt text, which hurts accessibility and image search.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8390
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 39 internal links, 17 external

    The homepage links to 39 pages on aca.org and 17 external pages.

6 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “For more than 155 years, the American Correctional Association has championed the cause of corrections and correctional…”.

  • One H1 headline

    Your main headline reads: “American Correctional Association”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “ACA - American Correctional Association”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aca.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (453 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    / and /sponsors-and-partners all use the title “ACA - American Correctional Association”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    /reach-our-team, /departments, /conferences, /standards, /certifications-and-accreditation and /certifications-and-accreditation/correctional-certification and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /sponsors-and-partners has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /departments, /contact and /marketplace have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7782
  • 1 broken image

    1 image failed to load on a phone, for example https://idgraph-pixel.stagwellmarketingcloud.io/img?trid=812&page={{PAGE_NAME}}.

  • 25 third-party cookies

    25 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    34 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://www.aca.org/departments/publications/newsletter-archive.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aca.org).

  • Valid certificate (88 days left)

    The certificate from Let's Encrypt · YR2 verifies for aca.org and is valid for another 88 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://aca.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 32 links work

    All 32 links checked from your homepage (20 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    aca.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aca.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    aca.org was registered in May 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2029

    aca.org is registered until May 2029.

Content and conversion

2 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 441 words of copy

    The homepage carries about 441 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact Us”, “Learn More” and “Learn More Here!”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:52.191.236.228 ip4:167.89.57.164 ip4:20.237.54.85 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Analytics
Hosting
Vercel

Company

Employees
20
Founded
1870
Headquarters
Alexandria

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on aca.org, including 12 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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