accell.com website review

About 740 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 51 (desktop: 76). Pages that score under 90 lose visitors before the first paint.

17 files are served with short cache lifetimes, so returning visitors download them again (563 KiB).

8 third-party services load with your homepage (YouTube, Optanon and Google Tag Manager and others), adding 1.6 MB and 653 ms of main-thread time.

About 145 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

YouTube costs a phone 424 ms of main-thread work and 979 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.

1 image could be 149 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Desktop scores 76 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We (Accell Group N.V.) use cookies to improve your experien…”.

The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

The layout shifts by 0.243 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 70 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 62 requests on a phone: scripts 1.3 MB (19), images 504 KiB (15) and fonts 192 KiB (9). Under 2 MB keeps phones on slow connections fast.

1 image (294 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

3 visible links have no text or label, so screen readers cannot say where they go.

Your title is 124 characters, so Google will cut it off around 60: “Accell Group - The Premier Cycle Group - Accell Group,Accell,Koga,Batavus,Lapierre,Seattl…”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 209 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 27 pages on accell.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/en/privacy-statement is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/en/news, /en/news/news-2/accell-granted-suspension-of-payments, /en/news/news-2/accell-completes-transformation-and-sees-strong-momentum-with-integrated-platform-and-focused-brand-portfolio, /en/news/news-2/accell-secures-additional-funding-and-realises-debt-reduction, /en/news/news-2/van-nicholas-sold-to-italian-bike-manufacturer-velo-ce and /en/news/news-2/accell-advances-transformation-plan-with-heerenveen-site-changes and 1 other all use the title “Accell Group - The Premier Cycle Group - Accell Group,Accell,Koga,Bat…”. Search engines can't tell which page to show for a search, so each competes with the others.

/en/about-us, /en/our-brands, /en/news, /en/speak-up, /en/general-terms-conditions and /en/news/news-2/accell-granted-suspension-of-payments and 8 others use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /en/about-us, whose canonical is /en/about-us/profile. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/en/news, /en/news/news-2 and /en/media-kit have no <h1> headline, so visitors and search engines get no clear main topic.

/en/general-terms-conditions, /en/news/news-2/accell-granted-suspension-of-payments, /en/news/news-2/accell-completes-transformation-and-sees-strong-momentum-with-integrated-platform-and-focused-brand-portfolio, /en/news/news-2/accell-secures-additional-funding-and-realises-debt-reduction, /en/news/news-2/van-nicholas-sold-to-italian-bike-manufacturer-velo-ce and /en/media-kit have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “dataLayer is not defined”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

Opening https://accell.com goes through 2 redirects before the homepage loads.

1 link go through two or more redirects, for example https://www.accell-group.com/en/about-us.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

accell-group.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 258 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.