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acfp.ca website review
Visit site (opens in a new tab)Reviewed 6 November 202645 issues · 113 checks
This review found 45 issues worth fixing on acfp.ca, 19 of them high impact, across 113 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.7 s |
| Oct 31, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 89 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 84 ms |
| Jun 6, 2026 | 89 ms |
| Jun 13, 2026 | 91 ms |
| Jun 20, 2026 | 101 ms |
| Jun 27, 2026 | 103 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 90 ms |
| Aug 1, 2026 | 89 ms |
| Aug 8, 2026 | 89 ms |
| Sep 19, 2026 | 91 ms |
| Sep 26, 2026 | 90 ms |
| Oct 3, 2026 | 84 ms |
| Oct 10, 2026 | 80 ms |
| Oct 24, 2026 | 94 ms |
| Oct 31, 2026 | 92 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
14.1 s · 8.6 MB143 files are served with short cache lifetimes, so returning visitors download them again (8.6 MB).
Render-blocking requests
6.9 s46 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.9 s.
Reduce unused CSS
4.2 s · 754 KiBAbout 754 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Reduce unused JavaScript
2.5 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Font display
2.2 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.2 s).
Minify JavaScript
1.4 s · 292 KiB292 KiB could be saved by minifying JavaScript.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
200 ms · 3.6 MB26 images could be 3.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.2 MB and 739 ms of main-thread time.
Google CDN adds 399 ms
399 msGoogle CDN costs a phone 399 ms of main-thread work and 770 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 266 ms
266 msGoogle Tag Manager costs a phone 266 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,769 HTML elements
The page has 1,769 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Document request latency
197 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.
Minify CSS
110 ms · 23 KiB23 KiB could be saved by minifying CSS.
Legacy JavaScript
46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 165 ms
165 msYour server sent the HTML in 165 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.5 s
3.5 sReal visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.1 s
2.1 sReal visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 9.2 s
9.2 sThe first text or image appears after 9.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 29.2 s
29.2 sYour largest element takes 29.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Save the Date 2027 FAMILY MEDICINE SUMMIT February 26-28, 2…”.
Time to Interactive: 47.4 s
47.4 sThe page becomes fully interactive after 47.4 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 340 ms
340 msScripts block taps and scrolling for 340 ms in total while the page loads. Good is under 200 ms.
24 images without width and height
24 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 90 ms
90 msReal visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 10.4 MB in 160 requests
10.4 MBYour homepage downloads 10.4 MB in 160 requests on a phone: images 5.3 MB (51), scripts 3.0 MB (43) and stylesheets 896 KiB (49). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 2.4 MB together. On a phone connection a single image that size takes seconds.
7 images far larger than shown
2.6 MB7 images are downloaded at several times the size a phone draws them, for example Ramaliu-fav.png at 900 px wide, shown at 50 px. Resized copies would save about 2.6 MB.
12 images in older formats
12 images (3.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
14 images below the first screen load straight away
14 images further down the page (3.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.9 g of CO₂ per visit
2.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.94 g of CO₂e: 352.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
3 H1 headlines
There are 3 <h1> headlines (“Alberta College of Family Physicians”, “71st Annual Family Medicine Summit” and “Save the Date”). One clear main headline is easier for people and search engines.
17 links with vague text
17 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
200 internal links, 45 external
The homepage links to 200 pages on acfp.ca and 45 external pages.
6 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “Home - Alberta College of Family Physicians”.
Canonical URL set
The canonical URL is https://acfp.ca/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://acfp.ca/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,950 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
/cpd-cme/acfp-conferences, /cpd-cme/acfp-conferences/family-medicine-innovation-forum, /cpd-cme/programs, /cpd-cme/programs/acfp-road-shows, /cpd-cme/programs/webinars and /cpd-cme/programs/collaborative-mentorship-network and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.familydocsrock.ca/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (acfp.ca).
Valid certificate (68 days left)
The certificate from Let's Encrypt · YR2 verifies for acfp.ca and is valid for another 68 days.
http:// redirects to https
http://acfp.ca redirects to the secure version.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
No CAA record
acfp.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
acfp.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 25 years old
25 yearsacfp.ca was registered in Sep 2001 through Go Daddy Domains Canada, Inc. An established domain carries more trust with email providers and search engines.
Registered until Sep 2030
acfp.ca is registered until Sep 2030.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 66 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,416 words of copy
The homepage carries about 1,416 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
21 calls to action
The homepage has 21 calls to action, for example “Research Request Submission”, “Shop T-shirts” and “Shop Hats”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:199.96.29.106 ip4:173.212.142.177 ip4:173.183.139.185 include:mailgun.org include:spf.constantcontact.com in…”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- OVHcloud
Company
- Founded
- 1954
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on acfp.ca, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.