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acfp.com website review

Visit site (opens in a new tab)Reviewed 1 November 202637 issues · 109 checks

This review found 37 issues worth fixing on acfp.com, 16 of them high impact, across 109 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s952 msMay 9Oct 241.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20262.1 s
Jun 13, 20263.1 s
Jun 20, 20263.6 s
Jun 27, 20264.1 s
Jul 4, 20264.0 s
Jul 11, 20263.6 s
Jul 18, 20263.2 s
Jul 25, 20262.7 s
Aug 1, 20262.1 s
Aug 8, 20261.9 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
210 ms99 msMay 9Oct 24197 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026114 ms
May 16, 2026113 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026114 ms
Jun 13, 2026119 ms
Jun 20, 2026121 ms
Jun 27, 2026122 ms
Jul 4, 2026124 ms
Jul 11, 2026129 ms
Jul 18, 2026136 ms
Jul 25, 2026140 ms
Aug 1, 2026147 ms
Aug 8, 2026154 ms
Aug 15, 2026156 ms
Aug 22, 2026162 ms
Aug 29, 2026168 ms
Sep 5, 2026169 ms
Sep 12, 2026170 ms
Sep 19, 2026176 ms
Sep 26, 2026179 ms
Oct 3, 2026185 ms
Oct 10, 2026191 ms
Oct 17, 2026196 ms
Oct 24, 2026197 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix37
  • Use efficient cache lifetimes

    1.6 s · 3.4 MB

    57 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).

  • Render-blocking requests

    2.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    450 ms · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 2.5 MB and 1.7 s of main-thread time.

  • Google Tag Manager adds 682 ms

    682 ms

    Google Tag Manager costs a phone 682 ms of main-thread work and 992 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 627 KiB

    4 images could be 627 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Google CDN adds 385 ms

    385 ms

    Google CDN costs a phone 385 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 419 ms

    419 ms

    Facebook costs a phone 419 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    274 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused CSS

    208 KiB

    About 208 KiB of CSS is downloaded but never applied on this page.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    85 KiB

    Polyfills for old browsers add 85 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 189 ms

    189 ms

    Your server sent the HTML in 189 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 36.2 s

    36.2 s

    The page becomes fully interactive after 36.2 s. Good is under 3.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Anthony’s voted Best Pizza Chain in the U.S. for the second…”.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 910 ms

    910 ms

    Scripts block taps and scrolling for 910 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 73% slower for real visitors

    +73%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 114 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 674 ms

    674 ms

    Real visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix50
  • Page weight: 6.3 MB in 103 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 103 requests on a phone: scripts 3.7 MB (54), images 1.2 MB (15) and fonts 493 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    823 KiB

    6 images are downloaded at several times the size a phone draws them, for example 10898_ACFP_WebTile_TakeoutTues_R1.webp at 1,200 px wide, shown at 189 px. Resized copies would save about 823 KiB.

  • About 1.8 g of CO₂ per visit

    1.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 214.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9493
  • 32 text elements with low contrast

    32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (2 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 85 internal links, 12 external

    The homepage links to 85 pages on acfp.com and 12 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Experience the flavor of Anthony’s Coal Fired Pizza & Wings. Enjoy handcrafted & authentic pizza, wings, & Italian cuis…”.

  • One H1 headline

    Your main headline reads: “Where Fresh Meets Fire.”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Anthony’s Coal Fired Pizza & Wings | Where Fire Meets Flavor”.

  • Canonical URL set

    The canonical URL is https://acfp.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and Restaurant.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://acfp.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (491 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /rewards and /catering have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 16 small tap targets

    16 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Unexpected token '}'”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://order.acfp.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acfp.com).

  • Valid certificate (44 days left)

    The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for acfp.com and is valid for another 44 days.

  • http:// redirects to https

    http://acfp.com redirects to the secure version.

  • All 39 links work

    All 39 links checked from your homepage (29 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    acfp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acfp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    acfp.com was registered in Nov 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2028

    acfp.com is registered until Nov 2028.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 436 words of copy

    The homepage carries about 436 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Book An Event”, “Contact Us” and “Order”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.mailjet.com include:spf.pxsmail.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 7.0.8; the current release is 7.1.4.
  • 4 plugins are behind their latest release.essential-addons-for-elementor-lite 6.7.3 → 6.8.8 · elementor 4.2.2 → 4.3.5 · wp-accessibility 2.3.4 → 2.4.5 · premium-addons-for-elementor 4.11.96 → 4.11.117

Stack

CMS
WordPress 7.0.8
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
GoDaddy

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on acfp.com, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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