Website review, no card needed
achen.com website review
Visit site (opens in a new tab)Reviewed 23 October 202635 issues · 96 checks
This review found 35 issues worth fixing on achen.com, 14 of them high impact, across 96 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among Squarespace websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.5 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.7 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.1 s · 6.0 MB18 images could be 6.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.
Reduce unused JavaScript
3.4 s · 614 KiBAbout 614 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 272 KiB10 files are served with short cache lifetimes, so returning visitors download them again (272 KiB).
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6 third-party services on the page
6 third-party services load with your homepage (Squarespace, Google Tag Manager and sqspcdn.com and others), adding 13.8 MB and 481 ms of main-thread time.
squarespace-cdn.com adds 0 ms
0 mssquarespace-cdn.com costs a phone 0 ms of main-thread work and 12.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
900 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Squarespace adds 364 ms
364 msSquarespace costs a phone 364 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 525 ms of it running JavaScript. That is comfortably low.
Server response: 39 ms
39 msYour server sent the HTML in 39 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.4 s
21.4 sYour largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “3739100 Raintree Drive CMAR - 547 small.jpg”.
Time to Interactive: 21.5 s
21.5 sThe page becomes fully interactive after 21.5 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.66
0.66The layout shifts by 0.66 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 201 ms
201 msScripts block taps and scrolling for 201 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 13.9 MB in 74 requests
13.9 MBYour homepage downloads 13.9 MB in 74 requests on a phone: images 12.3 MB (20), scripts 1.2 MB (28) and fonts 222 KiB (12). Under 2 MB keeps phones on slow connections fast.
About 3.9 g of CO₂ per visit
3.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.94 g of CO₂e: 473.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
2 H1 headlines
There are 2 <h1> headlines (“” and “Achen-Gardner Construction”). One clear main headline is easier for people and search engines.
Structured data has 3 problems
Structured data found (LocalBusiness, Organization and WebSite) but with 3 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/598a171646c3c4323c7…”.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
59 internal links, 7 external
The homepage links to 59 pages on achen.com and 7 external pages.
4 checks passed
Title: 59 characters
Your title is a healthy 59 characters: “Achen-Gardner Construction - Heavy Civil General Contractor”.
Canonical URL set
The canonical URL is https://www.achen.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.achen.com/sitemap.xml.
AI search readiness
Organization data is thin (1 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (297 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
/management, /safety, /awards, /esop, /company-and-community-events and /affiliations and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/sitecss/598a171646c3c4323c7ee142/136/52a74dafe4b073…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (achen.com).
Valid certificate (36 days left)
The certificate from Let's Encrypt · YR1 verifies for achen.com and is valid for another 36 days.
http:// redirects to https
http://achen.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 33 links work
All 33 links checked from your homepage (26 internal, 7 external) answered without errors.
Domain and trust
No CAA record
achen.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
achen.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsachen.com was registered in Feb 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
achen.com is registered until Feb 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 167 words
The homepage has only about 167 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Job Order Contracting”, “Contact Us” and “Learn More →”.
Analytics in place
Analytics detected: Google Analytics.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:4.20.12.98 ip4:4.20.12.100 include:spf.protection.outlook.com include:panteramail.net ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2020.
Stack
- CMS
- Squarespace
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 35 issues on achen.com, including 16 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.