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acronym.com website review

Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 97 checks

This review found 34 issues worth fixing on acronym.com, 12 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of acronym.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. acronym.com at 0.4 s0.4 s
  2. acronym.com at 0.8 s0.8 s
  3. acronym.com at 1.1 s1.1 s
  4. acronym.com at 1.5 s1.5 s
  5. acronym.com at 1.9 s1.9 s
  6. acronym.com at 2.3 s2.3 s
  7. acronym.com at 2.6 s2.6 s
  8. acronym.com at 3.0 s3.0 s

acronym.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix58
  • Render-blocking requests

    6.5 s

    34 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.5 s.

  • Reduce unused JavaScript

    2.1 s · 359 KiB

    About 359 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 253 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (253 KiB).

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    780 ms · 118 KiB

    About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 780 ms faster on a phone.

  • 1,706 HTML elements

    The page has 1,706 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    230 ms · 44 KiB

    44 KiB could be saved by minifying JavaScript.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Hubspot, cdn-cookieyes.com and Google Fonts and others), adding 389 KiB and 223 ms of main-thread time.

  • Improve image delivery

    150 ms · 35 KiB

    4 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    30 ms · 15 KiB

    15 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 506 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 9.6 s

    9.6 s

    Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Revenue happens when attention meets demand. We teach AI to…”.

  • First Contentful Paint: 7.4 s

    7.4 s

    The first text or image appears after 7.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 9.6 s

    9.6 s

    The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 38 ms

    38 ms

    Scripts block the page for only 38 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 6.5 MB in 112 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 112 requests on a phone: images 5.4 MB (40), scripts 663 KiB (36) and stylesheets 224 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (112 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 221.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7689
  • Invalid ARIA attributes

    7 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (42 elements)

    All page content should be contained by landmarks: 42 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Global Search & Performance Marketing Agency | HQ in NYC | Acronym”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“AI talks. What do you want it to say?” and “Let’s put AI to work for you.”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 67 internal links, 12 external

    The homepage links to 67 pages on acronym.com and 12 external pages.

5 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Acronym is an industry leading search & performance marketing agency offering expertise in paid & organic media, ecomme…”.

  • Canonical URL set

    The canonical URL is https://www.acronym.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.acronym.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (772 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    / and /from-data-merchants-to-media-titans all use the title “Global Search & Performance Marketing Agency | HQ in NYC | Acronym”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    /why-it-pays-to-use-diversity-suppliers, /careers, /locations and /category/insights-news have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.acronym.com/cdn-cgi/l/email-protection (404).

  • http:// does not redirect

    http://acronym.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acronym.com).

  • Valid certificate (81 days left)

    The certificate from Google Trust Services · WE1 verifies for acronym.com and is valid for another 81 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 84 days

    acronym.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    acronym.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acronym.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 28 years old

    28 years

    acronym.com was registered in Oct 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 8 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 687 words of copy

    The homepage carries about 687 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start the conversation”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact”, “Start the conversation” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: HubSpot.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:142.154.202.174 ip4:38.122.245.96/29 ip4:172.93.11.64/27 include:spf.protection.outlook.com include:6402823.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.sticky-menu-or-anything-on-scroll 2.1.1 → 2.36

Stack

CMS
WordPress 3.7.1
Framework
jQuery

Upkeep, stack, hiring and company data from programmable.info

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