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acrow.com website review
Visit site (opens in a new tab)Reviewed 20 October 202640 issues · 107 checks
This review found 40 issues worth fixing on acrow.com, 15 of them high impact, across 107 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.7 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 3.9 s |
| Oct 17, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 95 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 87 ms |
| May 23, 2026 | 74 ms |
| May 30, 2026 | 77 ms |
| Jun 6, 2026 | 82 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 93 ms |
| Jun 27, 2026 | 88 ms |
| Jul 4, 2026 | 78 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 88 ms |
| Aug 1, 2026 | 88 ms |
| Aug 8, 2026 | 84 ms |
| Aug 15, 2026 | 78 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 86 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 86 ms |
| Oct 10, 2026 | 86 ms |
| Oct 17, 2026 | 86 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
19.8 s · 8.4 MB43 files are served with short cache lifetimes, so returning visitors download them again (8.4 MB).
Improve image delivery
11.6 s · 6.3 MB6 images could be 6.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.6 s faster on a phone.
Render-blocking requests
6.8 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.8 s.
Reduce unused CSS
4.7 s · 731 KiBAbout 731 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.7 s faster on a phone.
Reduce unused JavaScript
1.9 s · 693 KiBAbout 693 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 66). Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 268 ms
268 msGoogle Tag Manager costs a phone 268 ms of main-thread work and 604 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, FontAwesome CDN and Google CDN and others), adding 789 KiB and 319 ms of main-thread time.
Minify CSS
290 ms · 36 KiB36 KiB could be saved by minifying CSS.
Minify JavaScript
140 ms · 5 KiB5 KiB could be saved by minifying JavaScript.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.
Document request latency
63 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 268 ms of it running JavaScript. That is comfortably low.
Server response: 236 ms
236 msYour server sent the HTML in 236 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 8.4 s
8.4 sThe first text or image appears after 8.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 26.0 s
26.0 sYour largest element takes 26.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.3 s
26.3 sThe page becomes fully interactive after 26.3 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.6 s
3.6 sReal visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 38% slower for real visitors
+38%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 95 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 86 ms
86 msReal visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 45 ms
45 msScripts block the page for only 45 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.2 MB in 61 requests
9.2 MBYour homepage downloads 9.2 MB in 61 requests on a phone: images 7.2 MB (10), scripts 1.1 MB (25) and stylesheets 703 KiB (14). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 7.2 MB together. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (7.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (4.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.6 g of CO₂ per visit
2.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.62 g of CO₂e: 314.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
26 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 26 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
21 H1 headlines
There are 21 <h1> headlines (“.cls-1{fill:#fff;}”, “Building Bridges” and “Modular steel bridging offers innovative, reliabl…”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
132 internal links, 7 external
The homepage links to 132 pages on acrow.com and 7 external pages.
6 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Leading designer and manufacturer of prefabricated modular steel bridging and shoring solutions for permanent and detou…”.
Title: 64 characters
Your title is a healthy 64 characters: “Acrow | Prefabricated Modular Steel Bridging | Shoring Solutions”.
Canonical URL set
The canonical URL is https://acrow.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://acrow.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
5 pages slow to respond
/solutions/permanent-bridges/beam-bridges, /solutions/permanent-bridges/pedestrian-bridges, /solutions/permanent-bridges/railroad-bridges, /solutions/temporary-bridges/shoring-systems and /solutions/temporary-bridges/heavy-haul-bridges took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
7 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (acrow.com).
Valid certificate (68 days left)
The certificate from Let's Encrypt · YR2 verifies for acrow.com and is valid for another 68 days.
http:// redirects to https
http://acrow.com redirects to the secure version.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 13 did not answer within 5 s.
Domain and trust
No CAA record
acrow.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
acrow.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsacrow.com was registered in May 1998 through TLDS L.L.C. d/b/a SRSPlus. An established domain carries more trust with email providers and search engines.
Registered until May 2030
acrow.com is registered until May 2030.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 134 words
The homepage has only about 134 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US”.
7 calls to action
The homepage has 7 calls to action, for example “Contact Us”, “Learn more” and “Learn More”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.ess.barracudanetworks.com include:_spf.salesforce.com include:spf…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 6.6.2; the current release is 7.1.3.
- 2 plugins are behind their latest release.wp-ulike 5.0.3 → 5.2.5 · weglot 5.5 → 6.4.3
Stack
- CMS
- WordPress 6.6.2
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on acrow.com, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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