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acrow.com website review

Visit site (opens in a new tab)Reviewed 20 October 202640 issues · 107 checks

This review found 40 issues worth fixing on acrow.com, 15 of them high impact, across 107 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s2.2 sMay 2Oct 173.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20263.0 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.2 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20263.3 s
Sep 12, 20264.3 s
Sep 19, 20264.5 s
Sep 26, 20264.7 s
Oct 3, 20264.4 s
Oct 10, 20263.9 s
Oct 17, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
98 ms71 msMay 2Oct 1786 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202695 ms
May 9, 202687 ms
May 16, 202687 ms
May 23, 202674 ms
May 30, 202677 ms
Jun 6, 202682 ms
Jun 13, 202688 ms
Jun 20, 202693 ms
Jun 27, 202688 ms
Jul 4, 202678 ms
Jul 18, 202688 ms
Jul 25, 202688 ms
Aug 1, 202688 ms
Aug 8, 202684 ms
Aug 15, 202678 ms
Aug 22, 202679 ms
Aug 29, 202686 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202686 ms
Oct 3, 202686 ms
Oct 10, 202686 ms
Oct 17, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix56
  • Use efficient cache lifetimes

    19.8 s · 8.4 MB

    43 files are served with short cache lifetimes, so returning visitors download them again (8.4 MB).

  • Improve image delivery

    11.6 s · 6.3 MB

    6 images could be 6.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.6 s faster on a phone.

  • Render-blocking requests

    6.8 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.8 s.

  • Reduce unused CSS

    4.7 s · 731 KiB

    About 731 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Reduce unused JavaScript

    1.9 s · 693 KiB

    About 693 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 268 ms

    268 ms

    Google Tag Manager costs a phone 268 ms of main-thread work and 604 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, FontAwesome CDN and Google CDN and others), adding 789 KiB and 319 ms of main-thread time.

  • Minify CSS

    290 ms · 36 KiB

    36 KiB could be saved by minifying CSS.

  • Minify JavaScript

    140 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Document request latency

    63 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 268 ms of it running JavaScript. That is comfortably low.

  • Server response: 236 ms

    236 ms

    Your server sent the HTML in 236 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 8.4 s

    8.4 s

    The first text or image appears after 8.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 26.0 s

    26.0 s

    Your largest element takes 26.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.3 s

    26.3 s

    The page becomes fully interactive after 26.3 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 95 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 45 ms

    45 ms

    Scripts block the page for only 45 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix38
  • Page weight: 9.2 MB in 61 requests

    9.2 MB

    Your homepage downloads 9.2 MB in 61 requests on a phone: images 7.2 MB (10), scripts 1.1 MB (25) and stylesheets 703 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 7.2 MB together. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (7.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (4.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.6 g of CO₂ per visit

    2.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.62 g of CO₂e: 314.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7088
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 26 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 26 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 6988
  • 21 H1 headlines

    There are 21 <h1> headlines (“.cls-1{fill:#fff;}”, “Building Bridges” and “Modular steel bridging offers innovative, reliabl…”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links crawlers can't follow

    7 links have no real href, so search engines can't follow them.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 132 internal links, 7 external

    The homepage links to 132 pages on acrow.com and 7 external pages.

6 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Leading designer and manufacturer of prefabricated modular steel bridging and shoring solutions for permanent and detou…”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Acrow | Prefabricated Modular Steel Bridging | Shoring Solutions”.

  • Canonical URL set

    The canonical URL is https://acrow.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://acrow.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

100
  • 5 pages slow to respond

    /solutions/permanent-bridges/beam-bridges, /solutions/permanent-bridges/pedestrian-bridges, /solutions/permanent-bridges/railroad-bridges, /solutions/temporary-bridges/shoring-systems and /solutions/temporary-bridges/heavy-haul-bridges took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 5 small tap targets

    5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acrow.com).

  • Valid certificate (68 days left)

    The certificate from Let's Encrypt · YR2 verifies for acrow.com and is valid for another 68 days.

  • http:// redirects to https

    http://acrow.com redirects to the secure version.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 13 did not answer within 5 s.

Domain and trust

  • No CAA record

    acrow.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acrow.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    acrow.com was registered in May 1998 through TLDS L.L.C. d/b/a SRSPlus. An established domain carries more trust with email providers and search engines.

  • Registered until May 2030

    acrow.com is registered until May 2030.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 134 words

    The homepage has only about 134 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Us”, “Learn more” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.ess.barracudanetworks.com include:_spf.salesforce.com include:spf…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.6.2; the current release is 7.1.3.
  • 2 plugins are behind their latest release.wp-ulike 5.0.3 → 5.2.5 · weglot 5.5 → 6.4.3

Stack

CMS
WordPress 6.6.2
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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