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acrt.com website review

Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 106 checks

This review found 39 issues worth fixing on acrt.com, 22 of them high impact, across 106 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.1 sMay 2Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.7 s
Jul 11, 20262.5 s
Jul 18, 20262.7 s
Jul 25, 20262.5 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
114 ms91 msMay 2Oct 17103 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202695 ms
May 9, 202694 ms
May 16, 202696 ms
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 202697 ms
Jun 13, 2026102 ms
Jun 20, 2026104 ms
Jun 27, 2026103 ms
Jul 4, 2026104 ms
Jul 11, 2026103 ms
Jul 18, 2026105 ms
Jul 25, 2026108 ms
Aug 1, 2026105 ms
Aug 8, 2026104 ms
Aug 15, 2026109 ms
Aug 22, 2026111 ms
Aug 29, 2026111 ms
Sep 5, 2026108 ms
Sep 12, 2026103 ms
Sep 19, 2026106 ms
Sep 26, 2026106 ms
Oct 3, 2026104 ms
Oct 10, 2026106 ms
Oct 17, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix48
  • Use efficient cache lifetimes

    14.2 s · 6.4 MB

    76 files are served with short cache lifetimes, so returning visitors download them again (6.4 MB).

  • Reduce unused JavaScript

    15.2 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 15.2 s faster on a phone.

  • Render-blocking requests

    9.8 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.8 s.

  • Reduce unused CSS

    5.3 s · 1.1 MB

    About 1.1 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    150 ms · 2.3 MB

    14 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Hubspot and Google Tag Manager and others), adding 3.0 MB and 1.2 s of main-thread time.

  • Google CDN adds 655 ms

    655 ms

    Google CDN costs a phone 655 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    300 ms · 45 KiB

    45 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    200 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.7 s

    4.7 s

    Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 11.0 s

    11.0 s

    The first text or image appears after 11.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 42.8 s

    42.8 s

    Your largest element takes 42.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We may place these for analysis of our visitor data, to imp…”.

  • Speed Index: 18.4 s

    18.4 s

    Visually, the page fills in at 18.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 43.9 s

    43.9 s

    The page becomes fully interactive after 43.9 s. Good is under 3.8 s.

  • Total Blocking Time: 290 ms

    290 ms

    Scripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 95 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.072

    0.072

    The layout barely moves while loading (CLS 0.072, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 9.8 MB in 124 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 124 requests on a phone: images 3.9 MB (41), scripts 3.6 MB (34) and stylesheets 1.3 MB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    BIOAudit-Thumbnail.png weighs 510 KiB. On a phone connection a single image that size takes seconds.

  • 13 images in older formats

    13 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 13 images below the first screen load straight away

    13 images further down the page (2.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.79 g of CO₂e: 335.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7889
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 138 internal links, 21 external

    The homepage links to 138 pages on acrt.com and 21 external pages.

8 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “ACRT is the only national independent utility vegetation management consulting firm, giving us the power to put you and…”.

  • One H1 headline

    Your main headline reads: “Independent Utility Vegetation Management Consulting Services”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Independent Utility Vegetation Management | ACRT”.

  • Canonical URL set

    The canonical URL is https://acrt.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, LocalBusiness, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://acrt.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (744 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix75
  • 1 linked page is broken

    Your homepage links to /partner-resources, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages slow to respond

    /vegetation-management-services/contract-utility-forester/auditing, /vegetation-management-services/contract-utility-forester/integrated-vegetation-management, /vegetation-management-services/software and /vegetation-management-services/subject-matter-experts-legal-cases took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 small tap targets

    5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix67
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://acrt.com/partner-resources (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acrt.com).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YR2 verifies for acrt.com and is valid for another 63 days.

  • http:// redirects to https

    http://acrt.com redirects to the secure version.

Domain and trust

  • No CAA record

    acrt.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acrt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    acrt.com was registered in Mar 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    acrt.com is registered until Mar 2027.

Content and conversion

1 to fix90
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • About 381 words of copy

    The homepage carries about 381 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be acrt.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:3396195.spf02.hubspotemail.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.wp-pagenavi 2.70 → 3.0.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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