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actiphwater.com website review

Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 79 checks

This review found 28 issues worth fixing on actiphwater.com, 8 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
148 ms109 msMay 16Oct 31130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026119 ms
May 30, 2026122 ms
Jun 6, 2026127 ms
Jun 13, 2026127 ms
Jun 20, 2026128 ms
Jun 27, 2026122 ms
Jul 4, 2026127 ms
Jul 11, 2026129 ms
Jul 18, 2026121 ms
Jul 25, 2026120 ms
Aug 1, 2026121 ms
Aug 8, 2026128 ms
Aug 15, 2026137 ms
Aug 22, 2026140 ms
Aug 29, 2026141 ms
Sep 5, 2026143 ms
Sep 12, 2026137 ms
Sep 19, 2026138 ms
Sep 26, 2026140 ms
Oct 3, 2026135 ms
Oct 10, 2026140 ms
Oct 17, 2026130 ms
Oct 24, 2026128 ms
Oct 31, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of actiphwater.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. actiphwater.com at 0.4 s0.4 s
  2. actiphwater.com at 0.8 s0.8 s
  3. actiphwater.com at 1.1 s1.1 s
  4. actiphwater.com at 1.5 s1.5 s
  5. actiphwater.com at 1.9 s1.9 s
  6. actiphwater.com at 2.3 s2.3 s
  7. actiphwater.com at 2.6 s2.6 s
  8. actiphwater.com at 3.0 s3.0 s

Speed

7 to fix65
  • Reduce unused JavaScript

    2.0 s · 365 KiB

    About 365 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 1.3 MB and 621 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 120 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (120 KiB).

  • Klaviyo adds 224 ms

    224 ms

    Klaviyo costs a phone 224 ms of main-thread work and 600 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 195 ms

    195 ms

    Shopify costs a phone 195 ms of main-thread work and 440 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 855 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    200 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Improve image delivery

    76 KiB

    3 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 13.9 s

    13.9 s

    Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.7 s

    15.7 s

    The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 583 ms

    583 ms

    Real visitors wait 583 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 199 ms

    199 ms

    Scripts block the page for only 199 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 272 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 272 requests on a phone: scripts 1.2 MB (86), other files 916 KiB (125) and images 662 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    actiph-x-classpass-mobile-hero-banner-sept26.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8594
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8580
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (240 characters)

    Your meta description is 240 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 43 internal links, 9 external

    The homepage links to 43 pages on actiphwater.com and 9 external pages.

5 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “Actiph Water - pH9+ Alkaline Water”.

  • Canonical URL set

    The canonical URL is https://www.actiphwater.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.actiphwater.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.actiphwater.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (471 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://www.actiphwater.com/null, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 pages without a meta description

    https://www.actiphwater.com/pages/faqs, https://www.actiphwater.com/pages/contact and https://www.actiphwater.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.actiphwater.com/collections/all, https://www.actiphwater.com/pages/our-story, https://www.actiphwater.com/pages/faqs and https://www.actiphwater.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    17 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 321 words of copy

    The homepage carries about 321 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop”, “Contact us” and “Shop now”.

  • 10 short forms

    10 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at actiphwater.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Instant Ai Page Builder · Upcart · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Edinburgh

Upkeep, stack, hiring and company data from programmable.info

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