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adamogeva.no website review

Visit site (opens in a new tab)Reviewed 19 October 202636 issues · 101 checks

This review found 36 issues worth fixing on adamogeva.no, 15 of them high impact, across 101 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
104 ms76 msMay 2Oct 1799 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202680 ms
May 9, 202681 ms
May 16, 202681 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202680 ms
Jun 13, 202684 ms
Jun 20, 202685 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202688 ms
Jul 18, 202688 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202692 ms
Sep 19, 202696 ms
Sep 26, 202699 ms
Oct 3, 2026101 ms
Oct 10, 2026101 ms
Oct 17, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix59
  • Render-blocking requests

    3.8 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Reduce unused JavaScript

    1.6 s · 343 KiB

    About 343 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 309 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).

  • Improve image delivery

    150 ms · 2.5 MB

    8 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 59). Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 885 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,590 HTML elements

    The page has 1,590 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Stripe, Google Tag Manager and Clarity and others), adding 609 KiB and 477 ms of main-thread time.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    70 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 70 ms faster on a phone.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 128 ms

    128 ms

    Your server sent the HTML in 128 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ADAM OG EVA”.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 80 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 978 ms

    978 ms

    Real visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 248 ms

    248 ms

    Scripts block taps and scrolling for 248 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 33.5 MB in 98 requests

    33.5 MB

    Your homepage downloads 33.5 MB in 98 requests on a phone: media 28.0 MB (3), images 3.9 MB (20) and scripts 1.3 MB (34). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (80 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (106 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 9.5 g of CO₂ per visit

    9.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.49 g of CO₂e: 1139.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8289
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 43 text elements with low contrast

    43 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 41 tap targets too small

    41 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 48 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (24 characters)

    Your title is only 24 characters: “Din frisør | Adam og Eva”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 111 internal links, 45 external

    The homepage links to 111 pages on adamogeva.no and 45 external pages.

7 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Velkommen til Adam og Eva! Norges mestvinnende frisører. Kvalitet, fagkunnskap og kreativitet siden 1973. Finn din salo…”.

  • One H1 headline

    Your main headline reads: “ADAM OG EVA”.

  • Canonical URL set

    The canonical URL is https://adamogeva.no/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://adamogeva.no/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (649 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 10 pages without a meta description

    /magasin/brud/skal-du-gifte-deg, /nettbutikk, /adam-og-eva-pa-flaske, /gavekort, /adam-og-eva-magasin and /salonger-oslo and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /adam-og-eva-magasin has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /salonger-rogaland has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (adamogeva.no).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YE1 verifies for adamogeva.no and is valid for another 63 days.

  • http:// redirects to https

    http://adamogeva.no redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    adamogeva.no has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

2 checks passed
  • Domain is 26 years old

    26 years

    adamogeva.no was registered in Nov 1999 through Domeneshop AS. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    adamogeva.no's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 219 words

    The homepage has only about 219 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Book hårstylist til oppdrag”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:_spf-hosting.eg.dk include:spf.protection.outlook.com include:spf.egcloud.no -all”.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • 3 plugins are behind their latest release.woocommerce 10.5.3 → 11.2.1 · secondary-product-image-for-woocommerce 1.0.2 → 1.1.0 · wp-pagenavi 2.70 → 3.0.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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