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adaptiva.com website review

Visit site (opens in a new tab)Reviewed 20 October 202630 issues · 102 checks

This review found 30 issues worth fixing on adaptiva.com, 10 of them high impact, across 102 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.4 sMay 2Oct 174.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.8 s
May 9, 20264.1 s
May 16, 20263.9 s
May 23, 20263.7 s
May 30, 20263.7 s
Jun 6, 20263.6 s
Jun 13, 20263.6 s
Jun 20, 20263.8 s
Jun 27, 20263.7 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.5 s
Jul 25, 20263.7 s
Aug 1, 20263.7 s
Aug 8, 20264.0 s
Aug 15, 20264.2 s
Aug 22, 20263.9 s
Aug 29, 20263.9 s
Sep 5, 20263.7 s
Sep 12, 20263.5 s
Sep 19, 20263.7 s
Sep 26, 20263.9 s
Oct 3, 20264.0 s
Oct 10, 20264.0 s
Oct 17, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
129 ms101 msMay 2Oct 17114 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026123 ms
May 9, 2026123 ms
May 16, 2026123 ms
May 23, 2026126 ms
May 30, 2026116 ms
Jun 6, 2026111 ms
Jun 13, 2026118 ms
Jun 20, 2026112 ms
Jun 27, 2026114 ms
Jul 4, 2026113 ms
Jul 11, 2026106 ms
Jul 18, 2026104 ms
Jul 25, 2026106 ms
Aug 1, 2026118 ms
Aug 8, 2026126 ms
Aug 15, 2026122 ms
Aug 22, 2026121 ms
Aug 29, 2026122 ms
Sep 5, 2026120 ms
Sep 12, 2026121 ms
Sep 19, 2026121 ms
Sep 26, 2026118 ms
Oct 3, 2026126 ms
Oct 10, 2026121 ms
Oct 17, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix65
  • Improve image delivery

    1.4 MB

    12 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    600 ms · 830 KiB

    94 files are served with short cache lifetimes, so returning visitors download them again (830 KiB).

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Hubspot, Cookiebot and Cloudflare CDN and others), adding 1.1 MB and 454 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Hubspot adds 209 ms

    209 ms

    Hubspot costs a phone 209 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,594 HTML elements

    The page has 2,594 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • hubspotusercontent-na1.net adds 19 ms

    19 ms

    hubspotusercontent-na1.net costs a phone 19 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    101 KiB

    About 101 KiB of JavaScript is downloaded but never used on this page.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 833 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Explore the new frontier of autonomous endpoint management”.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 123 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.8 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.037

    0.037

    The layout barely moves while loading (CLS 0.037, good is under 0.1).

  • Total Blocking Time: 57 ms

    57 ms

    Scripts block the page for only 57 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 157 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 157 requests on a phone: images 2.4 MB (38), scripts 943 KiB (58) and fonts 253 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (354 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9294
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 7 links crawlers can't follow

    7 links have no real href, so search engines can't follow them.

  • 109 internal links, 16 external

    The homepage links to 109 pages on adaptiva.com and 16 external pages.

8 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Accelerate the management and security of your devices with the most adaptive platform for Autonomous Endpoint Manageme…”.

  • One H1 headline

    Your main headline reads: “Explore the new frontier of autonomous endpoint management”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Adaptiva | The fastest way to patch and manage endpoints at scale”.

  • Canonical URL set

    The canonical URL is https://adaptiva.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://adaptiva.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 2 AI crawlers

    Your robots.txt lets ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,084 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/onesite-patch/patch-library, whose canonical is /patch-library. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /resources has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to execute 'insertBefore' on 'Node': Unexpected token ':'”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example https://accounts.skilljar.com/accounts/login/?t=3g6bmpwwkbx5c&d=18ixxjhazd3k5&next=%2Fauth%2Fendpoint%2Flogin%2Fresult%3Fnext%3D%2F%26d%3D18ixxjhazd3k5&__hstc=57103221.fd527f1f47ced955d33f96a8410d0438.1706572374125.1732562476928.1732571850262.166&__hssc=57103221.24.1732571850262&__hsfp=838785284&hsutk=fd527f1f47ced955d33f96a8410d0438&contentType=standard-page (404).

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (adaptiva.com).

  • Valid certificate (87 days left)

    The certificate from Google Trust Services · WE1 verifies for adaptiva.com and is valid for another 87 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://adaptiva.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 29 days

    adaptiva.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

3 checks passed
  • Domain is 24 years old

    24 years

    adaptiva.com was registered in Nov 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, letsencrypt.org, comodoca.com and sectigo.com to issue certificates for adaptiva.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    adaptiva.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 849 words of copy

    The homepage carries about 849 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Download the Report” and “Request A Demo”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Download the Report”, “Request A Demo” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 10 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:50.54.247.34/29 include:20645266.spf02.hubspotemail.net include:mail.zendesk.com include:transmail.net.in in…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • It loads jQuery 3.3.1, older than 3.5 (which fixed known security holes).

Stack

CMS
HubSpot
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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