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addmind.com website review
Visit site (opens in a new tab)Reviewed 21 October 202646 issues · 101 checks
This review found 46 issues worth fixing on addmind.com, 18 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.6 s · 8.7 MB101 files are served with short cache lifetimes, so returning visitors download them again (8.7 MB).
Render-blocking requests
3.1 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
Reduce unused CSS
1.2 s · 194 KiBAbout 194 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
7.7 MB26 images could be 7.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
300 ms · 538 KiBAbout 538 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Cookiebot and jQuery CDN and others), adding 1.6 MB and 516 ms of main-thread time.
Google CDN adds 249 ms
249 msGoogle CDN costs a phone 249 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 971 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
jQuery CDN adds 67 ms
67 msjQuery CDN costs a phone 67 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.
Minify JavaScript
51 KiB51 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 196 ms
196 msYour server sent the HTML in 196 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 1.393
1.393The layout shifts by 1.393 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 16.1 s
16.1 sYour largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.5 s
18.5 sVisually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 51.1 s
51.1 sThe page becomes fully interactive after 51.1 s. Good is under 3.8 s.
First Contentful Paint: 4.7 s
4.7 sThe first text or image appears after 4.7 s on a phone. Good is under 1.8 s.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 23 ms
23 msScripts block the page for only 23 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 14.8 MB in 129 requests
14.8 MBYour homepage downloads 14.8 MB in 129 requests on a phone: images 12.1 MB (38), scripts 1.8 MB (58) and other files 352 KiB (4). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 5.9 MB together. On a phone connection a single image that size takes seconds.
8 images far larger than shown
1.8 MB8 images are downloaded at several times the size a phone draws them, for example Banner_Whats-On_black-coffee.png at 1,598 px wide, shown at 390 px. Resized copies would save about 1.8 MB.
21 images in older formats
21 images (7.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
BeBeach-14-10-Venue-2-300x200.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
13 images below the first screen load straight away
13 images further down the page (623 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.2 g of CO₂ per visit
4.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.19 g of CO₂e: 502.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Blocked from indexing
Google's crawler is blocked from indexing this page.
Title is short (18 characters)
Your title is only 18 characters: “Home New - ADDMIND”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 H1 headlines
There are 4 <h1> headlines (“AddMind”, “AddMind” and “AddMind”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
80 internal links, 15 external
The homepage links to 80 pages on addmind.com and 15 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://addmind.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://addmind.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (828 words), so crawlers that don't run JavaScript still read it.
Other pages
15 linked pages hidden from search
/about, /whats-on, /private-dining, /studio-a, /reservations and /our-brands and 9 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
15 pages without a meta description
/about, /whats-on, /private-dining, /studio-a, /reservations and /our-brands and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/reservations has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://addmind.com/.
25 small tap targets
25 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Swiper container not found”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://addmind.com/cdn-cgi/l/email-protection (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (addmind.com).
Valid certificate (87 days left)
The certificate from Google Trust Services · WE1 verifies for addmind.com and is valid for another 87 days.
http:// redirects to https
http://addmind.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
addmind.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
addmind.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsaddmind.com was registered in Aug 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
addmind.com is registered until Aug 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 722 words of copy
The homepage carries about 722 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK TODAY”.
4 calls to action
The homepage has 4 calls to action, for example “BOOK TODAY”, “Learn More” and “Subscribe”.
1 short form
A short form (6 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf-us.emailsignatures365.com include:spf.lianamailer.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 46 issues on addmind.com, including 16 speed issues, 7 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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