addressable.io website review

About 923 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.

30 files are served with short cache lifetimes, so returning visitors download them again (843 KiB).

A phone's processor spends 30.0 s on main-thread work while loading, 6.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 1.4 s of main-thread work and 760 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 3,303 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, luma.com and Hubspot and others), adding 3.2 MB and 4.0 s of main-thread time.

luma.com costs a phone 744 ms of main-thread work and 874 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.

Hubspot costs a phone 626 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 618 ms. During a long task the page ignores taps.

website-files.com costs a phone 504 ms of main-thread work and 750 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 311 ms of main-thread work and 212 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 5.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

Your largest element takes 32.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking "Accept" or continuing to browse our website, y…”.

Visually, the page fills in at 17.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 4.4 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 35.4 s. Good is under 3.8 s.

Real visitors wait 377 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 312 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 828 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.8 MB in 206 requests on a phone: scripts 2.9 MB (84), other files 1.1 MB (80) and fonts 602 KiB (5). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Your meta description is only 55 characters: “Turning wallet and device data into actionable insights”. 70 to 160 characters is enough to sell the click.

Structured data found (WebPage) but with 1 problem, for example “WebPage: url is not an absolute URL ("/")”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 55 pages on addressable.io and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/platform/anti-fraud, /platform/segmentation and /platform/user-acquisition use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

1 link from your homepage to your own site is broken, for example https://www.addressable.io/platform (404).

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

addressable.io has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 997 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 6 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 31 cookies, 3 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.