adihairshop.it website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

8 third-party services load with your homepage (Google Tag Manager, ZenDesk and iubenda and others), adding 7.9 MB and 1.2 s of main-thread time.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

14 images could be 941 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 722 KiB of JavaScript is downloaded but never used on this page.

Bigcommerce costs a phone 34 ms of main-thread work and 6.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 398 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

ZenDesk costs a phone 332 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

14 files are served with short cache lifetimes, so returning visitors download them again (73 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Titolo della slide”.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

Real visitors wait 816 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 280 ms in total while the page loads. Good is under 200 ms.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.1 MB in 134 requests on a phone: images 6.4 MB (55), scripts 1.5 MB (42) and stylesheets 108 KiB (10). Under 2 MB keeps phones on slow connections fast.

11 images further down the page (778 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images are downloaded at several times the size a phone draws them, for example banner-mobile-all.jpg at 1,080 px wide, shown at 318 px. Resized copies would save about 204 KiB.

1 image (74 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element hidden from screen readers can still receive keyboard focus.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

18 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 13 characters: “Adi Hair Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.adihairshop.it/sitemap.xml, so Google discovers your pages only by following links.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 171 pages on adihairshop.it and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/promo, /prodotti, /idee-regalo/gift-card, /idee-regalo/box, /prodotti/shampoo and /prodotti/balsamo and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

/capelli/colorati and /prodotti/maschera took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

25 of 119 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

5 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'contentId'”.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

HSTS is set, but max-age is 0 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

adihairshop.it has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 11 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 775 words of visible text.

adihairshop.it has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies (measured from a US location before any click).

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.