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adwanted.com website review
Visit site (opens in a new tab)Reviewed 3 November 202618 issues · 73 checks
This review found 18 issues worth fixing on adwanted.com, 5 of them high impact, across 73 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.8 s
5.1 s
6.4 s
7.7 s
9.0 s
10.3 s
adwanted.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
2.4 s · 2.2 MB7 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.4 s faster on a phone.
Use efficient cache lifetimes
1.8 s · 1.4 MB61 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Render-blocking requests
1.4 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
150 ms · 23 KiBAbout 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Reduce unused JavaScript
112 KiBAbout 112 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 third-party service on the page
1 third-party service load with your homepage (axept.io), adding 1 KiB and 1 ms of main-thread time.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 197 ms of it running JavaScript. That is comfortably low.
Server response: 96 ms
96 msYour server sent the HTML in 96 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 15.4 s
15.4 sVisually, the page fills in at 15.4 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Abstract background image for Advancing Advertising carouse…”. Most of its time is resource load delay (9.6 s).
Time to Interactive: 5.1 s
5.1 sThe page becomes fully interactive after 5.1 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.4 MB in 62 requests
3.4 MBYour homepage downloads 3.4 MB in 62 requests on a phone: images 2.7 MB (8), scripts 311 KiB (26) and fonts 278 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 117.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
SEO
Title is short (21 characters)
Your title is only 21 characters: “Home - Adwanted Group”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (233 characters)
Your meta description is 233 characters; Google truncates after about 160, so the end of your pitch is cut.
45 internal links, 1 external
The homepage links to 45 pages on adwanted.com and 1 external page.
6 checks passed
One H1 headline
Your main headline reads: “Advancing Advertising”.
Canonical URL set
The canonical URL is https://www.adwanted.com/en/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.adwanted.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
2 pages share a meta description
/en/solutions and /en/solutions-agencies-and-brands use the same meta description. A description written for each page earns more clicks.
2 pages slow to respond
/en/solutions and /en/solutions-agencies-and-brands took over 3 s to send their HTML from our server.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
2 pages of 14 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 2 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode:block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (adwanted.com).
Valid certificate (50 days left)
The certificate from Google Trust Services · WE1 verifies for adwanted.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://adwanted.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 19 links work
All 19 links checked from your homepage (18 internal, 1 external) answered without errors; 17 did not answer within 5 s.
Domain and trust
Domain expires in 63 days
adwanted.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
adwanted.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
adwanted.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 21 years old
21 yearsadwanted.com was registered in Jan 2005 through OVH sas. An established domain carries more trust with email providers and search engines.
Content and conversion
Thin social proof
Social proof on the homepage: “over 1,500+ companies”. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 483 words of copy
The homepage carries about 483 words of visible text.
1 checks passed
16 calls to action
The homepage has 16 calls to action, for example “Contact”, “Contact Us” and “Learn more about us”.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.mailjet.com include:6469956.spf01.hubspotemail.net -all”.
DKIM signing found
A DKIM key is published (selector “s1”, “s2” and “mandrill”), so receivers can verify mail really came from you.
Upkeep, stack and company
- 1 plugin is behind its latest release.polylang 3.9.0 → 3.9.1
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on adwanted.com, including 7 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.