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aerless.com website review
Visit site (opens in a new tab)Reviewed 5 November 202641 issues · 107 checks
This review found 41 issues worth fixing on aerless.com, 18 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #22,240 of 81,751 reviewed websitesbeats 67%
- #13,265 of 40,547 online storesbeats 61%
- #12,695 of 35,927 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 167 ms |
| May 23, 2026 | 173 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 189 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 194 ms |
| Jul 4, 2026 | 192 ms |
| Jul 11, 2026 | 189 ms |
| Jul 18, 2026 | 191 ms |
| Jul 25, 2026 | 190 ms |
| Aug 1, 2026 | 191 ms |
| Aug 8, 2026 | 195 ms |
| Aug 15, 2026 | 196 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 191 ms |
| Sep 12, 2026 | 189 ms |
| Sep 19, 2026 | 191 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 200 ms |
| Oct 10, 2026 | 207 ms |
| Oct 17, 2026 | 214 ms |
| Oct 24, 2026 | 217 ms |
| Oct 31, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.3 s
6.6 s
7.9 s
9.2 s
10.5 s
aerless.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.5 s · 802 KiBAbout 802 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Use efficient cache lifetimes
2.3 s · 509 KiB23 files are served with short cache lifetimes, so returning visitors download them again (509 KiB).
Render-blocking requests
1.5 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,588 HTML elements
The page has 3,588 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Google Tag Manager and Facebook and others), adding 2.0 MB and 2.1 s of main-thread time.
Improve image delivery
950 ms · 616 KiB24 images could be 616 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
alia-prod.com adds 619 ms
619 msalia-prod.com costs a phone 619 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 497 ms
497 msGoogle Tag Manager costs a phone 497 ms of main-thread work and 442 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
400 ms · 84 KiBPolyfills for old browsers add 84 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Facebook adds 367 ms
367 msFacebook costs a phone 367 ms of main-thread work and 285 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 324 ms. During a long task the page ignores taps.
loox.io adds 227 ms
227 msloox.io costs a phone 227 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 24 ms
24 msYour server sent the HTML in 24 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 25.3 s
25.3 sYour largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Try your luck Match 3 cards to see what you win. ? ? ? ?”.
Time to Interactive: 26.4 s
26.4 sThe page becomes fully interactive after 26.4 s. Good is under 3.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 993 ms
993 msScripts block taps and scrolling for 993 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 167 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
28 images without width and height
28 images have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 663 ms
663 msReal visitors wait 663 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 27.4 MB in 320 requests
27.4 MBYour homepage downloads 27.4 MB in 320 requests on a phone: media 22.7 MB (3), scripts 2.0 MB (112) and images 1.7 MB (86). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
57 KiB1 image is downloaded at several times the size a phone draws it, for example AerlessTracker-Infograph01.png at 1,000 px wide, shown at 101 px. Resized copies would save about 57 KiB.
1 image in older formats
1 image (157 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (31 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 7.8 g of CO₂ per visit
7.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.78 g of CO₂e: 933.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (3 elements)
Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
39 images without alt text
39 images have no alt text, which hurts accessibility and image search.
Headings skip levels
Headings skip levels (h1 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
<td> elements in a large <table> do not have table headers.
<td> elements in a large <table> do not have table headers. (1 element).
1 checks passed
57 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Aerless.com” and “We make a thing of the past”). One clear main headline is easier for people and search engines.
132 internal links, 2 external
The homepage links to 132 pages on aerless.com and 2 external pages.
7 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Triple your packing space. The #1 rated compression bags in the world. Join over 100k happy customers and never pay for…”.
Title: 38 characters
Your title is a healthy 38 characters: “Aerless™ | Vacuum Kits, Bags and pumps”.
Canonical URL set
The canonical URL is https://www.aerless.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.aerless.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,216 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages share a title
/products/aerless%E2%84%A2-vacuum-kit, /products/vacuum-kit and /products/vacuum-kit-archived all use the title “Aerless™ Vacuum Kit”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
/collections/black-friday-bundles and /customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
/products/aerless%E2%84%A2-vacuum-kit, /products/vacuum-kit and /products/vacuum-kit-archived use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /products/aerless%E2%84%A2-vacuum-kit, whose canonical is /products/vacuum-kit. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages without an H1
/products/aerless%E2%84%A2-vacuum-kit, /collections/all-collections, /products/vacuum-kit, /products/vacuum-bag, /pages/about-us and /collections/black-friday-bundles and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://files.alia-prod.com/Middel4-1774935428328.svg.
9 small tap targets
9 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
3 links through redirect chains
3 links go through two or more redirects, for example https://www.aerless.com/products/aerless%E2%84%A2-vacuum-kit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aerless.com).
Valid certificate (53 days left)
The certificate from Let's Encrypt · YE1 verifies for aerless.com and is valid for another 53 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://aerless.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
DNSSEC is off
aerless.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 1 year old
1 yearaerless.com was registered in Feb 2025 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for aerless.com, so a mis-issued certificate from anyone else is refused.
Registered until Feb 2032
aerless.com is registered until Feb 2032.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 527 words of copy
The homepage carries about 527 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Sale”.
8 calls to action
The homepage has 8 calls to action, for example “Shop Now”, “Shop Sale” and “Subscribe”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 521 testimonial or review blocks, 57 customer or partner logos, a star rating, 2 trust badges and “50,000+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:dc-aa8e722993._spfm.aerless.com -all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Intelligems A B Testing · Gempages Builder · Klickly Connector · Impact Com · Password Lock Pages · Klaviyo Email Marketing Sms · Judge Me Reviews · Checkmate · Elevar Conversion Tracking · Bitly · Microsoft Clarity · Eg Auto Add To Cart · Kaching Bundles · Triplewhale · Applovin Shop Integration · Aftersell · Hitsy Progress Bar · richpanel.com · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on aerless.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.