Website review, no card needed
aero.com website review
Visit site (opens in a new tab)Reviewed 1 November 202633 issues · 105 checks
This review found 33 issues worth fixing on aero.com, 7 of them high impact, across 105 checks. The most urgent: main-thread work: 10.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 330 ms |
| May 16, 2026 | 316 ms |
| May 23, 2026 | 302 ms |
| May 30, 2026 | 302 ms |
| Jun 6, 2026 | 309 ms |
| Jun 13, 2026 | 312 ms |
| Jun 20, 2026 | 311 ms |
| Jun 27, 2026 | 308 ms |
| Jul 4, 2026 | 306 ms |
| Jul 11, 2026 | 320 ms |
| Jul 18, 2026 | 345 ms |
| Jul 25, 2026 | 355 ms |
| Aug 1, 2026 | 353 ms |
| Aug 8, 2026 | 361 ms |
| Aug 15, 2026 | 371 ms |
| Aug 22, 2026 | 384 ms |
| Aug 29, 2026 | 402 ms |
| Sep 5, 2026 | 418 ms |
| Sep 12, 2026 | 416 ms |
| Sep 19, 2026 | 408 ms |
| Sep 26, 2026 | 402 ms |
| Oct 3, 2026 | 380 ms |
| Oct 10, 2026 | 354 ms |
| Oct 17, 2026 | 355 ms |
| Oct 24, 2026 | 350 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.1 s
3.6 s
4.1 s
aero.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 10.5 s
A phone's processor spends 10.5 s on main-thread work while loading, 7.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Stripe, Google Tag Manager and Facebook and others), adding 1.4 MB and 1.9 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.7 s. During a long task the page ignores taps.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
961 KiB27 files are served with short cache lifetimes, so returning visitors download them again (961 KiB).
Reduce unused JavaScript
60 ms · 877 KiBAbout 877 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 60 ms faster on a phone.
Google Tag Manager adds 544 ms
544 msGoogle Tag Manager costs a phone 544 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Stripe adds 547 ms
547 msStripe costs a phone 547 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 297 ms
297 msFacebook costs a phone 297 ms of main-thread work and 228 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,587 HTML elements
The page has 1,587 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 13 KiB1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
34 KiB34 KiB could be saved by minifying JavaScript.
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
10 KiB10 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 178 ms
178 msYour server sent the HTML in 178 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Total Blocking Time: 5.3 s
5.3 sScripts block taps and scrolling for 5.3 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 23.6 s
23.6 sThe page becomes fully interactive after 23.6 s. Good is under 3.8 s.
Real-user INP: 362 ms
362 msReal visitors wait 362 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 330 ms to 350 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.089
0.089The layout barely moves while loading (CLS 0.089, good is under 0.1).
Largest Contentful Paint: 2.2 s
2.2 sYour largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “cnt-awards-badge-erj-landing-v2”.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 3.2 MB in 127 requests
3.2 MBYour homepage downloads 3.2 MB in 127 requests on a phone: scripts 2.8 MB (44), other files 144 KiB (65) and fonts 136 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (47 elements)
All page content should be contained by landmarks: 47 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (12 elements).
2 checks passed
Every image has alt text
All 70 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
55 internal links, 8 external
The homepage links to 55 pages on aero.com and 8 external pages.
6 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Introducing a new era of luxury travel. Enjoy the convenience and hospitality of private air travel, booked by the seat…”.
One H1 headline
Your main headline reads: “Voted Best in the U.S.”.
Title: 31 characters
Your title is a healthy 31 characters: “The Private Jet Airline | Aero™”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://aero.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,477 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page with very little text
/flights has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
11 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
3 links through redirect chains
3 links go through two or more redirects, for example https://aero.com/api/auth/login?screen=login.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aero.com).
Valid certificate (72 days left)
The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for aero.com and is valid for another 72 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://aero.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 31 links work
All 31 links checked from your homepage (24 internal, 7 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
aero.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aero.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 32 years old
32 yearsaero.com was registered in Sep 1994 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
aero.com is registered until Sep 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 737 words of copy
The homepage carries about 737 words of visible text.
3 checks passed
24 calls to action
The homepage has 24 calls to action, for example “contact us”, “Book Seats” and “Contact Us”.
Social proof on the page
Social proof on the homepage: 10 customer or partner logos and 4 trust badges.
Analytics in place
Analytics detected: Segment.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:sendgrid.net include:_spf.google.com include:spf.tipalti.com include:mail.zendesk.com -all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Analytics
- Segment
- Hosting
- AWS
Hiring
- Hiring
- 9 open roles
- Teams
- Experience (4), Flight Operations (3), Maintenance (2)
- Job board
- lever
- Careers page
- jobs.lever.co/aero (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on aero.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.