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aflalonyc.com website review

Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 82 checks

This review found 28 issues worth fixing on aflalonyc.com, 7 of them high impact, across 82 checks. The most urgent: main-thread work: 5.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.7 sMay 23Nov 73.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.0 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.0 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20263.1 s
Sep 12, 20263.2 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.4 s
Oct 10, 20263.3 s
Oct 17, 20263.1 s
Oct 24, 20263.2 s
Oct 31, 20263.2 s
Nov 7, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
126 ms90 msMay 23Nov 7118 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026122 ms
May 30, 2026115 ms
Jun 6, 2026105 ms
Jun 13, 2026103 ms
Jun 20, 2026100 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202694 ms
Jul 18, 202695 ms
Jul 25, 202696 ms
Aug 1, 202698 ms
Aug 8, 2026100 ms
Aug 15, 202699 ms
Aug 22, 202699 ms
Aug 29, 2026103 ms
Sep 5, 2026102 ms
Sep 12, 2026102 ms
Sep 19, 2026100 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 2026103 ms
Oct 24, 2026110 ms
Oct 31, 2026113 ms
Nov 7, 2026118 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aflalonyc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aflalonyc.com at 1.1 s1.1 s
  2. aflalonyc.com at 2.3 s2.3 s
  3. aflalonyc.com at 3.4 s3.4 s
  4. aflalonyc.com at 4.6 s4.6 s
  5. aflalonyc.com at 5.7 s5.7 s
  6. aflalonyc.com at 6.9 s6.9 s
  7. aflalonyc.com at 8.0 s8.0 s
  8. aflalonyc.com at 9.2 s9.2 s

Speed

6 to fix69
  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (heatmap.com, Shopify and Klaviyo and others), adding 572 KiB and 600 ms of main-thread time.

  • Improve image delivery

    394 KiB

    2 images could be 394 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,056 HTML elements

    The page has 2,056 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    192 KiB

    About 192 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    165 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a woman in a white dress”.

  • Total Blocking Time: 236 ms

    236 ms

    Scripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 122 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 684 ms

    684 ms

    Real visitors wait 684 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 3.1 MB in 318 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 318 requests on a phone: other files 1.2 MB (218), scripts 829 KiB (82) and images 820 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    000000060022_V02_3x4_c63f14d7-3edc-4aa6-9f67-9bafe31ad9aa_76 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    195 KiB

    1 image is downloaded at several times the size a phone draws it, for example 000000060022_V02_3x4_c63f14d7-3edc-4aa6-9f67-9bafe31ad9aa_76 at 1,536 px wide, shown at 390 px. Resized copies would save about 195 KiB.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9895
  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 94 internal links, 2 external

    The homepage links to 94 pages on aflalonyc.com and 2 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Explore timeless ready-to-wear women's clothing of exceptional quality. Shop finely crafted outerwear, sweaters, and dr…”.

  • One H1 headline

    Your main headline reads: “AFLALO | Official Online Store”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “AFLALO | Official Online Store”.

  • Canonical URL set

    The canonical URL is https://aflalonyc.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aflalonyc.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://aflalonyc.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without an H1

    https://aflalonyc.com/products/atwood-jean-well-worn, https://aflalonyc.com/products/bronte-jean-raw-rinse, https://aflalonyc.com/products/rhys-jean-blue-hour, https://aflalonyc.com/products/bronte-jean-subdued-indigo and https://aflalonyc.com/products/verne-jean-western-haze have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://aflalonyc.com/.

  • 14 small tap targets

    14 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 112 words

    The homepage has only about 112 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe on Newsletter”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “Shop All” and “Subscribe”.

  • 9 short forms

    9 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Hotjar.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aflalonyc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sortd Merchandiser · Klaviyo Email Marketing Sms · Triplewhale · Helium Customer Fields · Speedsize Ai Image Optimizer · Frontend · Accessibly App · Loop Returns · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Hiring

Hiring
4 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on aflalonyc.com, including 11 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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