afm-records.com website review

4 images could be 192 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 139 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

5 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

Usercentrics CMP costs a phone 297 ms of main-thread work and 274 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,579 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 third-party services load with your homepage (Usercentrics CMP, Shopify and icmaa.info), adding 421 KiB and 339 ms of main-thread time.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

21 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wenn du ablehnst, kannst du unsere Seite weiterhin nutzen –…”.

The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.9 MB in 239 requests on a phone: images 1.4 MB (24), other files 960 KiB (149) and scripts 532 KiB (56). Under 2 MB keeps phones on slow connections fast.

20260227_afm_thundermother_fullsize_mobile_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (174 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 100.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

The homepage links to 224 pages on afm-records.com and 6 external pages.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.afm-records.de/collections/new/Media, whose canonical is https://www.afm-records.de/collections/new/media. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.afm-records.de/collections/music has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

9 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 108 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 444 words of visible text.

Opening the homepage sets 9 cookies (measured from a US location before any click).

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.