Website review, no card needed

Ahrefs logo

ahrefs.com website review

Visit site (opens in a new tab)Reviewed 20 October 202628 issues · 103 checks

This review found 28 issues worth fixing on ahrefs.com, 8 of them high impact, across 103 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Ahrefs

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.1 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
551 ms401 msMay 2Oct 17486 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026418 ms
May 9, 2026427 ms
May 16, 2026425 ms
May 23, 2026429 ms
May 30, 2026430 ms
Jun 6, 2026433 ms
Jun 13, 2026446 ms
Jun 20, 2026449 ms
Jun 27, 2026457 ms
Jul 4, 2026465 ms
Jul 11, 2026477 ms
Jul 18, 2026497 ms
Jul 25, 2026522 ms
Aug 1, 2026532 ms
Aug 8, 2026534 ms
Aug 15, 2026527 ms
Aug 22, 2026514 ms
Aug 29, 2026511 ms
Sep 5, 2026514 ms
Sep 12, 2026516 ms
Sep 19, 2026517 ms
Sep 26, 2026520 ms
Oct 3, 2026513 ms
Oct 10, 2026502 ms
Oct 17, 2026486 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ahrefs.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ahrefs.com at 0.4 s0.4 s
  2. ahrefs.com at 0.8 s0.8 s
  3. ahrefs.com at 1.1 s1.1 s
  4. ahrefs.com at 1.5 s1.5 s
  5. ahrefs.com at 1.9 s1.9 s
  6. ahrefs.com at 2.3 s2.3 s
  7. ahrefs.com at 2.6 s2.6 s
  8. ahrefs.com at 3.0 s3.0 s

ahrefs.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix66
  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    900 ms · 203 KiB

    3 images could be 203 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 270 KiB

    About 270 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    850 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused CSS

    450 ms · 105 KiB

    About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 2,976 HTML elements

    The page has 2,976 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Tag Manager adds 78 ms

    78 ms

    Google Tag Manager costs a phone 78 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and cdn-cookieyes.com and others), adding 649 KiB and 377 ms of main-thread time.

  • Use efficient cache lifetimes

    223 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (223 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Make your business discoverable—in search, AI, and beyond”.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Real-user INP: 389 ms

    389 ms

    Real visitors wait 389 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 209 ms

    209 ms

    Scripts block taps and scrolling for 209 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 418 ms to 486 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 644 ms

    644 ms

    Real visitors wait 644 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.046

    0.046

    The layout barely moves while loading (CLS 0.046, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 207 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 207 requests on a phone: scripts 1.1 MB (90), images 846 KiB (84) and fonts 290 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (45 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (83 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7889
  • 24 buttons without a name

    24 buttons have no accessible name, so screen readers announce just “button”.

  • 32 text elements with low contrast

    32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (106 elements)

    All page content should be contained by landmarks: 106 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 198 internal links, 43 external

    The homepage links to 198 pages on ahrefs.com and 43 external pages.

8 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search database…”.

  • One H1 headline

    Your main headline reads: “Make your business discoverable—in search, AI, and beyond”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Ahrefs—AI Marketing Platform Powered by Big Data”.

  • Canonical URL set

    The canonical URL is https://ahrefs.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://ahrefs.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,907 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9697
  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    20 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://signin.letaido.com/sign-up?utm_source=ahrefs_website&utm_content=homepage-letaido-capabilities-banner.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ahrefs.com).

  • Valid certificate (58 days left)

    The certificate from Google Trust Services · WE1 verifies for ahrefs.com and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ahrefs.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    ahrefs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 15 years old

    15 years

    ahrefs.com was registered in Nov 2010 through Name.com, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for ahrefs.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Nov 2029

    ahrefs.com is registered until Nov 2029.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,610 words of copy

    The homepage carries about 1,610 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Get Started”, “Pricing” and “Sign up”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 42 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel, LinkedIn Insight and Cloudflare Web Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:sendgrid.net include:_spf.google.com include:spf.mail.intercom.io include:servers.mcsv.net include:mg-sp…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and Reddit Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Analytics

Hiring

Hiring
17 open roles
Teams
Marketing (11), Product Design (2), Backend (1), Business Operations (1)
Job board
greenhouse

Company

Founded
2010
Headquarters
Singapore

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 28 issues on ahrefs.com, including 16 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25