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airfocus.com website review

Visit site (opens in a new tab)Reviewed 21 October 202635 issues · 99 checks

This review found 35 issues worth fixing on airfocus.com, 15 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.1 sMay 2Oct 174.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.5 s
May 9, 20263.5 s
May 16, 20263.5 s
May 23, 20263.6 s
May 30, 20263.7 s
Jun 6, 20263.7 s
Jun 13, 20263.7 s
Jun 20, 20263.6 s
Jun 27, 20263.5 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.4 s
Sep 12, 20263.5 s
Sep 19, 20263.7 s
Sep 26, 20264.0 s
Oct 3, 20264.2 s
Oct 10, 20264.1 s
Oct 17, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
391 ms183 msMay 2Oct 17360 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026212 ms
May 9, 2026216 ms
May 16, 2026227 ms
May 23, 2026212 ms
May 30, 2026223 ms
Jun 6, 2026220 ms
Jun 13, 2026207 ms
Jun 20, 2026229 ms
Jun 27, 2026228 ms
Jul 4, 2026254 ms
Jul 11, 2026281 ms
Jul 18, 2026266 ms
Jul 25, 2026288 ms
Aug 1, 2026288 ms
Aug 8, 2026319 ms
Aug 15, 2026367 ms
Aug 22, 2026354 ms
Aug 29, 2026357 ms
Sep 5, 2026345 ms
Sep 12, 2026328 ms
Sep 19, 2026321 ms
Sep 26, 2026337 ms
Oct 3, 2026338 ms
Oct 10, 2026341 ms
Oct 17, 2026360 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of airfocus.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. airfocus.com at 0.4 s0.4 s
  2. airfocus.com at 0.8 s0.8 s
  3. airfocus.com at 1.3 s1.3 s
  4. airfocus.com at 1.7 s1.7 s
  5. airfocus.com at 2.1 s2.1 s
  6. airfocus.com at 2.5 s2.5 s
  7. airfocus.com at 2.9 s2.9 s
  8. airfocus.com at 3.4 s3.4 s

airfocus.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix38
  • Reduce unused JavaScript

    4.5 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 77). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, osano.com and ZenDesk and others), adding 1.1 MB and 1.7 s of main-thread time.

  • Improve image delivery

    750 ms · 291 KiB

    5 images could be 291 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 817 ms

    817 ms

    Google Tag Manager costs a phone 817 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 600 ms.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 475 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    300 ms · 81 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).

  • osano.com adds 362 ms

    362 ms

    osano.com costs a phone 362 ms of main-thread work and 79 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 297 ms

    297 ms

    ZenDesk costs a phone 297 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 44 ms

    44 ms

    Your server sent the HTML in 44 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 15.3 s

    15.3 s

    Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “airfocus product demo”.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user INP: 360 ms

    360 ms

    Real visitors wait 360 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 64% slower for real visitors

    +64%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 212 ms to 360 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.5 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.3 MB in 125 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 125 requests on a phone: media 3.3 MB (7), scripts 2.4 MB (54) and images 451 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • About 1.8 g of CO₂ per visit

    1.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 214.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 45 internal links, 11 external

    The homepage links to 45 pages on airfocus.com and 11 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “A product management tool for multi-team orgs: sharper decisions, strategy alignment, and real product context for ever…”.

  • One H1 headline

    Your main headline reads: “The intelligence-powered product management tool”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “The Intelligent Product Management Tool | airfocus by Lucid”.

  • Canonical URL set

    The canonical URL is https://airfocus.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://airfocus.com/sitemap-0.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (966 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    /about-us and /careers all use the title “airfocus is the Home for Products, Teams and You | airfocus by Lucid”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /about-us and /careers use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /about-us has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://id.rlcdn.com/464526.gif.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://app.airfocus.com/login.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (airfocus.com).

  • Valid certificate (58 days left)

    The certificate from Let's Encrypt · YE1 verifies for airfocus.com and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://airfocus.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (36 internal, 11 external) answered without errors.

Domain and trust

  • DNSSEC is off

    airfocus.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 22 years old

    22 years

    airfocus.com was registered in Jul 2004 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com and letsencrypt.org to issue certificates for airfocus.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2027

    airfocus.com is registered until Jul 2027.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 906 words of copy

    The homepage carries about 906 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo” and “Pricing”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Pricing”, “Book a demo” and “Learn more”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:2668862.spf02.hubspotemail.net include:mktomail.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 3 of them by other companies (measured from a US location before any click).

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

Stack

Framework
Gatsby
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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