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ahrend.com website review
Visit site (opens in a new tab)Reviewed 1 November 202640 issues · 103 checks
This review found 40 issues worth fixing on ahrend.com, 10 of them high impact, across 103 checks. The most urgent: page weight: 20.6 MB in 96 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 107 ms |
| May 16, 2026 | 106 ms |
| May 23, 2026 | 109 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 117 ms |
| Jul 25, 2026 | 116 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 118 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 125 ms |
| Sep 19, 2026 | 126 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 114 ms |
| Oct 17, 2026 | 116 ms |
| Oct 24, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
ahrend.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
17.7 MB64 files are served with short cache lifetimes, so returning visitors download them again (17.7 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Intercom and Usercentrics CMP and others), adding 20.1 MB and 655 ms of main-thread time.
mediabank-collection.com adds 0 ms
0 msmediabank-collection.com costs a phone 0 ms of main-thread work and 19.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused JavaScript
328 KiBAbout 328 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 258 ms
258 msGoogle Tag Manager costs a phone 258 ms of main-thread work and 230 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.
Improve image delivery
224 KiB3 images could be 224 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 120 ms
120 msYour server sent the HTML in 120 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 11.5 s
11.5 sThe page becomes fully interactive after 11.5 s. Good is under 3.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 341 ms
341 msScripts block taps and scrolling for 341 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 107 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We design, deliver and support sustainable and vitalising w…”.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 20.6 MB in 96 requests
20.6 MBYour homepage downloads 20.6 MB in 96 requests on a phone: media 18.9 MB (4), scripts 966 KiB (37) and images 463 KiB (29). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (305 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (229 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 5.8 g of CO₂ per visit
5.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.85 g of CO₂e: 701.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (30 elements)
All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (29 characters)
Your title is only 29 characters: “Ahrend. Vitalising workspaces”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (29 characters)
Your meta description is only 29 characters: “Ahrend. Vitalising workspaces”. 70 to 160 characters is enough to sell the click.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
130 internal links, 5 external
The homepage links to 130 pages on ahrend.com and 5 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.ahrend.com/en/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ahrend.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (661 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages share 2 titles
/ and /en all use the title “Ahrend. Vitalising workspaces”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/en/media-bank has no meta description, so Google writes the search snippet from whatever text it finds.
11 pages share a meta description
/en/products/webshop, /en/products/office-seating, /en/products/office-seating/office-chairs, /en/products/office-seating/standing-aids, /en/products/office-seating/counter-chairs and /en/products/seating and 5 others use the same meta description. A description written for each page earns more clicks.
1 page without an H1
/en has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
21 small tap targets
21 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
5 broken links to your own pages
5 links from your homepage to your own site are broken, for example https://www.ahrend.com/en/ (404).
Short HSTS lifetime
HSTS is set, but max-age is 30 days; one year is the recommended minimum.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ahrend.com).
Valid certificate (50 days left)
The certificate from Google Trust Services · WE1 verifies for ahrend.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ahrend.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
ahrend.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 29 years old
29 yearsahrend.com was registered in Jul 1997 through Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA. An established domain carries more trust with email providers and search engines.
DNSSEC is on
ahrend.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jul 2027
ahrend.com is registered until Jul 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 387 words of copy
The homepage carries about 387 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
4 calls to action
The homepage has 4 calls to action, for example “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ahrend.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spflive.s4financials.com include:spf.protection.outlook.com include:sendgrid.net include:spf.mandrillapp…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Episerver
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on ahrend.com, including 17 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.