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aiaps.com website review

Visit site (opens in a new tab)Reviewed 6 November 202647 issues · 102 checks

This review found 47 issues worth fixing on aiaps.com, 15 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of aiaps.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aiaps.com at 0.4 s0.4 s
  2. aiaps.com at 0.9 s0.9 s
  3. aiaps.com at 1.3 s1.3 s
  4. aiaps.com at 1.8 s1.8 s
  5. aiaps.com at 2.2 s2.2 s
  6. aiaps.com at 2.7 s2.7 s
  7. aiaps.com at 3.1 s3.1 s
  8. aiaps.com at 3.6 s3.6 s

aiaps.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix48
  • Use efficient cache lifetimes

    3.4 s · 2.0 MB

    74 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Render-blocking requests

    3.8 s

    40 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Reduce unused JavaScript

    2.7 s · 612 KiB

    About 612 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    900 ms · 415 KiB

    9 images could be 415 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (elfsightcdn.com, Google Tag Manager and Google CDN and others), adding 2.4 MB and 818 ms of main-thread time.

  • elfsightcdn.com adds 334 ms

    334 ms

    elfsightcdn.com costs a phone 334 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 305 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 269 ms

    269 ms

    Google Tag Manager costs a phone 269 ms of main-thread work and 263 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 957 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • asicentral.com adds 5 ms

    5 ms

    asicentral.com costs a phone 5 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 4 KiB

    4 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix50
  • Largest Contentful Paint: 13.1 s

    13.1 s

    Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Work with the Right Partner”.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 463 ms

    463 ms

    Scripts block taps and scrolling for 463 ms in total while the page loads. Good is under 200 ms.

  • 28 images without width and height

    28 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.107

    0.107

    The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

2 to fix78
  • Page weight: 3.1 MB in 114 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 114 requests on a phone: images 1.6 MB (32), scripts 1.1 MB (33) and fonts 192 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (311 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images in older formats

    6 images (291 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 106.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7284
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • ARIA progressbar nodes must have an accessible name (1 element)

    ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9277
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (78 characters)

    Your title is 78 characters, so Google will cut it off around 60: “Branded Apparel Katonah, NY | Westchester County, NY - AIAPS - Cross River, NY”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 87 internal links, 1 external

    The homepage links to 87 pages on aiaps.com and 1 external page.

5 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “When in need of branded apparel Westchester County, NY and surrounding areas love, turn to AIA Promotional Source for a…”.

  • Canonical URL set

    The canonical URL is http://aiaps.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://aiaps.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (452 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 7 pages share 2 titles

    /documents/514087184/idea-center/upgrade-season, /documents/514033841/idea-center/season-of-connection, /documents/513973428/idea-center/made-to-show-up, /documents/513889995/idea-center/trend-to-touchpoint and /documents/513841482/idea-center/power-your-goals all use the title “Featured Content - AIAPS - Cross River, NY”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 11 pages without a meta description

    /BrandImpressions, /howitworks, /ideacenter, /documents/514087184/idea-center/upgrade-season, /documents/514033841/idea-center/season-of-connection and /documents/513973428/idea-center/made-to-show-up and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 links to non-canonical URLs

    Your homepage links to 11 pages by a URL that isn't their canonical one, for example /whatwedo, whose canonical is /Whatwedo. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    /BrandImpressions, /howitworks, /ProductResults and /productresults have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /ideacenter took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6288
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “eapps.Platform throws: "Widget "56639571-ded7-41fd-9929-1d96605577c2" can`t be initialized because WIDGET_NOT_FOUND" wi…”.

  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

2 checks passed
  • Tap targets are thumb-sized

    37 of 46 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aiaps.com).

  • Valid certificate (50 days left)

    The certificate from Let's Encrypt · YE1 verifies for aiaps.com and is valid for another 50 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://aiaps.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    aiaps.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aiaps.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    aiaps.com was registered in Mar 2000 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    aiaps.com is registered until Mar 2027.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 13 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 559 words of copy

    The homepage carries about 559 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Shop Products” and “Shop All Products”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

1 to fix75
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:emailsrvr.com ~all”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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