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aibi.it website review
Visit site (opens in a new tab)Reviewed 18 October 202647 issues · 110 checks
This review found 47 issues worth fixing on aibi.it, 16 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.8 s |
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 210 ms |
| May 2, 2026 | 205 ms |
| May 9, 2026 | 202 ms |
| May 16, 2026 | 189 ms |
| May 23, 2026 | 178 ms |
| May 30, 2026 | 169 ms |
| Jun 6, 2026 | 159 ms |
| Jun 13, 2026 | 149 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 158 ms |
| Jul 25, 2026 | 158 ms |
| Aug 1, 2026 | 160 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 164 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 159 ms |
| Sep 26, 2026 | 150 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
6,109 HTML elements
The page has 6,109 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
2.5 MB14 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 81). Pages that score under 90 lose visitors before the first paint.
Font display
850 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 850 ms).
Reduce unused CSS
600 ms · 128 KiBAbout 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 874 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 143 ms
143 msGoogle Tag Manager costs a phone 143 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and Other Google APIs/SDKs and others), adding 619 KiB and 275 ms of main-thread time.
Reduce unused JavaScript
234 KiBAbout 234 KiB of JavaScript is downloaded but never used on this page.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.
Legacy JavaScript
34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Use efficient cache lifetimes
11 KiB3 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).
Phones get a much slower page than desktops
Desktop scores 81 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 364 ms
364 msYour server sent the HTML in 364 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.4 s
5.4 sReal visitors wait 5.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.9 s
3.9 sReal visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.2 s
3.2 sReal visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.4 s
6.4 sYour largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bambini con cappelli natalizi accanto a un albero di Natale…”. Most of its time is resource load delay (3.8 s).
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 10.9 s
10.9 sThe page becomes fully interactive after 10.9 s. Good is under 3.8 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.108
0.108The layout shifts by 0.108 while loading, so content jumps under the reader's thumb. Good is under 0.1.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 210 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 80 ms
80 msScripts block the page for only 80 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.9 MB in 147 requests
5.9 MBYour homepage downloads 5.9 MB in 147 requests on a phone: images 4.6 MB (54), scripts 742 KiB (46) and fonts 325 KiB (11). Under 2 MB keeps phones on slow connections fast.
19 images in older formats
19 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
19 images below the first screen load straight away
19 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
31 KiB1 image is downloaded at several times the size a phone draws it, for example natale-hero.webp at 1,600 px wide, shown at 382 px. Resized copies would save about 31 KiB.
About 1.7 g of CO₂ per visit
1.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
20 links crawlers can't follow
20 links have no real href, so search engines can't follow them.
Meta description is long (191 characters)
Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
218 internal links, 70 external
The homepage links to 218 pages on aibi.it and 70 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Compila il form”.
Title: 54 characters
Your title is a healthy 54 characters: “Ai.Bi. Amici dei Bambini - Il diritto di essere figlio”.
Canonical URL set
The canonical URL is https://www.aibi.it/ita/.
Structured data in place
Structured data found: Blog, BreadcrumbList, CollectionPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.aibi.it/ita/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (15,317 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages without a meta description
/coopaibc, /ita/chi-siamo/storia, /ita/aibinews, /lp/aibi-notizie, /ita/attivita and /ita/attivita/servizi-alla-famiglia and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /ita/attivita/cooperazione-internazionale, whose canonical is /ita/attivita/cooperazione-internazionale-2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/lp/aibi-notizie has no <h1> headline, so visitors and search engines get no clear main topic.
12 pages slow to respond
/ita/chi-siamo, /ita/chi-siamo/storia, /ita/chi-siamo/missione, /ita/aibinews, /ita/chi-siamo/sedi-aibi and /la-pietra-scartata and 6 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “wow is not defined”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://aibi.it goes through 2 redirects before the homepage loads.
2 links through redirect chains
2 links go through two or more redirects, for example https://www.aibi.it/la-pietra-scartata/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (aibi.it).
Valid certificate (42 days left)
The certificate from Let's Encrypt · YE1 verifies for aibi.it and is valid for another 42 days.
http:// redirects to https
http://aibi.it redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
No CAA record
aibi.it has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 36-field form
Your longest form asks for 36 fields (23 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 813 words of copy
The homepage carries about 813 words of visible text.
4 checks passed
Social proof on the page
Social proof on the homepage: a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 4 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be aibi.it is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:teleposta.it include:_spf.mydonor.email -all”.
DKIM signing found
A DKIM key is published (selector “s1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- It runs WordPress 1.14.2; the current release is 7.1.3.
- 3 plugins are behind their latest release.related-posts-thumbnails 1.9.0 → 5.0.1 · mystickymenu 2.8.2 → 2.9.3 · tablepress 3.3.4 → 3.4.1
Stack
- CMS
- WordPress 1.14.2
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Employees
- 43
- Founded
- 1986
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 47 issues on aibi.it, including 20 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.