airhead.com website review

17 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.4 s faster on a phone.

About 621 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 44 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 7.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Facebook, locally.com and Accessibe Accessibility Overlay and others), adding 2.0 MB and 1.3 s of main-thread time.

28 files are served with short cache lifetimes, so returning visitors download them again (802 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

Facebook costs a phone 266 ms of main-thread work and 211 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

locally.com costs a phone 234 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,166 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 149 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 134 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Attentive costs a phone 75 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

About 60 KiB of CSS is downloaded but never applied on this page.

23 KiB could be saved by minifying JavaScript.

6 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 26.1 s. Good is under 3.8 s.

The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 515 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 96 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.4 MB in 342 requests on a phone: images 3.2 MB (91), scripts 2.1 MB (113) and other files 774 KiB (95). Under 2 MB keeps phones on slow connections fast.

2 images weigh 1.5 MB together. On a phone connection a single image that size takes seconds.

3 images are downloaded at several times the size a phone draws them, for example Airhead_Lifestyle_Grand_Lake_20_Towables_-23.jpg at 3,598 px wide, shown at 390 px. Resized copies would save about 858 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 216.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 images have no alt text, which hurts accessibility and image search.

5 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“Airhead Ranks #1 in Towables”, “Be Comfortable and Stay Safe” and “Gnar Neolite Kwik-Dry Life Jacket Vest | Infant-A…”). One clear main headline is easier for people and search engines.

13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 285 pages on airhead.com and 24 external pages.

/collections/water-skis has no meta description, so Google writes the search snippet from whatever text it finds.

/collections/1-rider-towable-tubes, /collections/1-2-rider-towable-tubes, /collections/1-3-rider-towable-tubes and /collections/1-4-rider-towable-tubes use the same meta description. A description written for each page earns more clicks.

/collections/towables, /collections/1-rider-towable-tubes, /collections/1-2-rider-towable-tubes, /collections/1-3-rider-towable-tubes, /collections/1-4-rider-towable-tubes and /collections/booster-balls and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Requests the geolocation permission on page load.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

airhead.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

airhead.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 755 words of visible text.

DMARC is set to p=none, so mail pretending to be airhead.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.