akdev.co.uk website review

About 279 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 264 ms of main-thread work and 161 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 217 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Shopify and JSDelivr CDN and others), adding 624 KiB and 499 ms of main-thread time.

32 KiB could be saved by minifying JavaScript.

6 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies to ensure you get the best experi…”.

The page becomes fully interactive after 7.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 282 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 46.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (2 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://akdev.co.uk/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://akdev.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.