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alan.com website review
Visit site (opens in a new tab)Reviewed 3 November 202626 issues · 98 checks
This review found 26 issues worth fixing on alan.com, 6 of them high impact, across 98 checks. The most urgent: main-thread work: 9.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Alan
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.7 s |
| Oct 24, 2026 | 3.7 s |
| Oct 31, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 649 ms |
| May 23, 2026 | 599 ms |
| May 30, 2026 | 575 ms |
| Jun 6, 2026 | 575 ms |
| Jun 13, 2026 | 583 ms |
| Jun 20, 2026 | 639 ms |
| Jun 27, 2026 | 698 ms |
| Jul 4, 2026 | 777 ms |
| Jul 11, 2026 | 804 ms |
| Jul 18, 2026 | 790 ms |
| Jul 25, 2026 | 674 ms |
| Aug 1, 2026 | 643 ms |
| Aug 8, 2026 | 618 ms |
| Aug 15, 2026 | 595 ms |
| Aug 22, 2026 | 687 ms |
| Aug 29, 2026 | 692 ms |
| Sep 5, 2026 | 681 ms |
| Sep 12, 2026 | 661 ms |
| Sep 19, 2026 | 615 ms |
| Sep 26, 2026 | 613 ms |
| Oct 3, 2026 | 585 ms |
| Oct 10, 2026 | 587 ms |
| Oct 17, 2026 | 635 ms |
| Oct 24, 2026 | 637 ms |
| Oct 31, 2026 | 647 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.7 s
4.6 s
5.6 s
6.5 s
7.4 s
alan.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
200 ms · 2.6 MB52 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).
Reduce unused JavaScript
1,012 KiBAbout 1,012 KiB of JavaScript is downloaded but never used on this page.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 875 ms. During a long task the page ignores taps.
2,792 HTML elements
The page has 2,792 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
twic.pics adds 48 ms
48 mstwic.pics costs a phone 48 ms of main-thread work and 682 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 third-party services on the page
4 third-party services load with your homepage (piwik.pro, twic.pics and Cloudflare and others), adding 845 KiB and 109 ms of main-thread time.
Improve image delivery
112 KiB10 images could be 112 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need.
Reduce unused CSS
50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 34 ms
34 msYour server sent the HTML in 34 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 2.3 s
2.3 sReal visitors wait 2.3 s for the page to respond to a tap (75th percentile). Good is under 200 ms.
Time to Interactive: 16.1 s
16.1 sThe page becomes fully interactive after 16.1 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 928 ms
928 msReal visitors wait 928 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.6 s
4.6 sVisually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 649 ms to 647 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 128 requests
3.6 MBYour homepage downloads 3.6 MB in 128 requests on a phone: scripts 1.9 MB (43), images 1.3 MB (76) and media 132 KiB (2). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
65 KiB2 images are downloaded at several times the size a phone draws them, for example MzE4JsQDorsfeEZS_Mo-Chat-FR-fr.png at 750 px wide, shown at 160 px. Resized copies would save about 65 KiB.
2 images below the first screen load straight away
2 images further down the page (40 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 121.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 164 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (76 characters)
Your title is 76 characters, so Google will cut it off around 60: “Alan | Le nouveau standard de l’Assurance Prévention : la santé n’attend pas”.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
119 internal links, 8 external
The homepage links to 119 pages on alan.com and 8 external pages.
6 checks passed
One H1 headline
Your main headline reads: “.css-1kd3jdb{-webkit-hyphens:auto;-moz-hyphens:auto;-ms-hyphens:auto;hyphens:auto;hyphenate-limit-chars:10 4 4;text-wra…”.
Canonical URL set
The canonical URL is https://alan.com/.
Structured data in place
Structured data found: ImageObject and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://alan.com/sitemapindex.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,696 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (15 KiB, 84 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
/fr-fr/privacy, /fr-fr/assurance-sante/pourquoi-alan/couvrir-premiers-salaries, /fr-fr/assurance-sante/pourquoi-alan/preserver-pouvoir-achat, /fr-fr/assurance-sante/pourquoi-alan/sante-au-travail, /fr-fr/assurance-sante/pourquoi-alan and /fr-fr/assurance-sante/pourquoi-alan/app-sante and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/fr-fr/assurance-sante/pourquoi-alan/couvrir-premiers-salaries took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
13 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (alan.com).
Valid certificate (136 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA EV R36 verifies for alan.com and is valid for another 136 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://alan.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 1 did not answer within 5 s.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
4 checks passed
Domain is 31 years old
31 yearsalan.com was registered in Apr 1995 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, digicert.com, letsencrypt.org and amazonaws.com to issue certificates for alan.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
alan.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Apr 2031
alan.com is registered until Apr 2031.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,498 words of copy
The homepage carries about 1,498 words of visible text.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
Social proof on the page
Social proof on the homepage: 15 testimonial or review blocks, 1 customer or partner logo, a star rating and 108 trust badges.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:sendgrid.net include:_spf.google.com include:spf.mandrillapp.com include:servers.mcsv.net include:4510…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Hosting
- Cloudflare
Hiring
- Hiring
- 134 open roles
- Teams
- Sales 🇫🇷 (19), Engineering (18), Sales 🇧🇪 (10), Care (9)
- Job board
- ashby
- Careers page
- jobs.ashbyhq.com/alan (opens in a new tab)
Company
- Founded
- 2016
- Headquarters
- Paris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on alan.com, including 14 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.