Alan growth playbook

Build the French path in the order buyers use it: a /fr-ca/tarifs page with both plans and a quote form, the Quebec launch article in French, French versions of the guides that already exist in English (switching group benefits, choosing a provider), and hreflang between each English and French pair. Point the fr-ca Blog link at a French blog. Then run French search and LinkedIn campaigns to the French pricing page, with demos routed to French-speaking AEs.

Quebec employers buy in French and compare prices before they book a call; the product, the licence and the bilingual team are ready, so the French pages are the missing step in the funnel. French pages also give search engines and AI assistants French content to cite when someone asks for a new group insurer in Quebec.

[ ] /fr-ca/tarifs: Alan Bear and Alan Marmot, inclusions, quote form
[ ] Quebec launch article in French
[ ] fr-ca Blog link to a French blog
[ ] hreflang en-CA / fr-CA on every Canadian page
[ ] French guides: switching benefits, choosing a provider
[ ] French demo routing to French-speaking AEs
[ ] French search and LinkedIn test to the pricing page

• Machine translation sounds European

  Have Quebec French speakers on the Canada team review every page.

• Plan wording differs by province

  Check Quebec plan terms with the insurance team before publishing.

• Your websiteArticle "A new option for group insurance in Quebec" (English only, on /en-ca/blog): "Alan is now officially live in Quebec as a licensed health insurer, offering a fully digital, French-first alternative"; Quebec employers get "French-first onboarding and customer support"; "We didn't just translate our product. We built a Quebec-first health insurance solution"; "98% of claims reimbursed within one day"; Alan works with organizations "with up to 500 employees".Source
• Your websiteCanadian site (checked October 22, 2026): the sitemap lists 20 English (en-ca) pages but 5 French (fr-ca) pages: home, health insurance, three company-size pages and contact. There is no French pricing page (/fr-ca/tarifs redirects to the fr-ca home) and no French blog; the fr-ca menu's Blog link goes to the English /en-ca/blog, even though the fr-ca menu promises "une tarification claire et transparente". The English pricing page lists Alan Bear "From $128.50 per month" and Alan Marmot "From $179.50 per month".Source
• HiringCanada roles posted in October 2026: an Account Executive in Toronto ("Full fluency in English required; French is a strong plus"; "Experience winning deals in French"), a Bilingual Member Support Expert posted in English and French ("Expert Support Client Bilingue") to "Adapt existing Care processes from France, Spain, and Belgium to the Canadian context", and a General Manager Associate who owns "the regulatory execution that lets Alan operate province by province".Source
• Your websitefr-ca health insurance page: "Une application notée 4,9 sur 5", "Réclamations remboursées en 24 heures", "Nos 1,1 million de membres n'attendent jamais en ligne"; calls to action "Planifier une démo" and "Commencez dès maintenant".Source

Find the scripts and inline data behind the blocking time, defer non-critical tags, split the menu and page data out of the HTML, and set a performance budget for every new page and campaign.

Self-serve brings in €1M of new ARR a week; a slow quote flow on phones costs conversions at that scale.

• Tracking breaks

  Test tags in staging.

• Google PageSpeedMobile test of alan.com/fr-fr (October 22, 2026): performance 62, total blocking time 1,240 ms, speed index 7.1 s, 3,690 KiB transferred, 3.8 s of script start-up. Real Chrome users across alan.com fail Core Web Vitals on mobile: interaction to next paint 636 ms at the 75th percentile ("slow"; good is under 200 ms) and largest contentful paint 3.7 s. The fr-fr HTML alone is about 1.5 MB.Source
• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source

Add the tool to the sitemap, link it from every "meilleure mutuelle" and comparison guide, add structured FAQ content explaining how it compares, and build versions for TNS, retirees and companies.

Comparison searches are the moment of choice; a fair line-by-line tool is the answer comparison sites do not give.

• Shows where Alan is behind

  That honesty is the point; keep it.

• Your websiteComparison tool "Votre tableau de garanties, comparé à Alan en 1 minute": upload a photo or PDF of a current contract or another quote and see, line by line, "où Alan couvre mieux, où c'est équivalent, et où votre contrat actuel reste devant"; the full comparison arrives by e-mail. The page is linked from the menu but is not listed in any of alan.com's sitemaps.Source
• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source
• Your websiteSitemaps (1,213 URLs): 875 French (France) pages, 144 English, 117 Spanish, 23 Dutch (Belgium), 22 French (Belgium), 20 en-ca and 5 fr-ca. France has segment hubs for retirees (/assurance-sante/conseils-mutuelle-retraite) and freelancers (/conseils-mutuelle-tns-auto-entrepreneur) with dozens of guides each.Source

Add an online partner sign-up that issues a referral link and a co-branded audit page for each firm, a short demo video for payroll managers, and a dashboard of referred clients.

A self-serve start lets partner managers spend time activating firms rather than qualifying them.

• Low-quality partners

  Activate based on first referrals.

• HiringPartnership Manager, Accountant Sector (posted October 16, 2026): "France has approximately 22,000 accounting firms supporting around 3.5 million companies, and Alan's existing Accountant Partnership channel has already generated significant ARR through a relatively small number of partners." A Broker Partnerships Lead (October 21) will build relationships with brokers in the Enterprise segment: "Alan is at an early stage of building this capability."Source
• Your websiteAccountant page: "L'assurance santé des cabinets comptables (et de leurs clients)" with a "programme Ambassadeur" for accounting firms: DSN and Payfit connections, automatic DUE, a "Audit gratuit pour tous vos clients", a dedicated contact; the only call to action is "Être recontacté". "50 NPS" on the HR side.Source

Score leads on company size, segment, page path (pricing, comparison, reviews) and form answers; route high-intent companies to sales and the rest to segment nurture.

Fast, relevant follow-up converts more of the traffic Alan already pays for.

• Score bias

  Review with sales monthly.

• HiringMarketing Operations (two managers, posted October 7, 2026): "we drive more traffic but can't convert it properly: no scoring, no intelligent routing, no nurturing that adapts to buying intent"; member messaging across "1.7M+ profiles" where "communication pressure goes unmonitored, and shipping a message often means filing an engineering ticket".Source
• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source
• Your websiteReviews page: "la parole à nos +1.1M membres", "92% satisfaits", testimonials from HR and finance leads (Dare.Win, La Fidu, La Bonbonnière, Bagelstein, Olympique de Marseille); calls to action "Mon devis en 2 min" and "Demander une démo".Source

Identify Alan company customers in Ile-de-France, add Prévenir to the employer dashboard and the HR pages, and offer a combined health insurance and workplace health package.

Existing customers already trust Alan, so cross-sell is the cheapest growth for a new service.

• Capacity in centres

  Open in waves.

• Prévenir websiteprevenir.fr: "le nouveau Service de Prévention et de Santé au Travail en Ile-de-France, agréé par la DRIEETS", "propulsé par le savoir-faire technologique d'Alan"; "14 000+ membres"; visits in person (Paris 10, Paris 17, Vaires-sur-Marne) or by teleconsultation; "4,9 / 5" employee satisfaction. alan.com links to it only from the footer ("Prévenir - Santé au Travail").Source
• HiringGrowth Marketer (posted October 20, 2026) and Senior Growth Marketer (October 12): Growth Marketing covers "acquisition, segment and market growth, partnerships, content, experimentation, and international expansion"; missions include "scaling paid acquisition, growing visibility in AI search and LLMs like ChatGPT", go-to-market "for our different segments (e.g. retirees, freelancers, companies,...)", "Producing performance creatives with AI workflows" and, for the senior role, to "Shape and scale the go-to-market of Prévenir, the new occupational health service operated by Alan". Every post: "40K+ companies", "1M+ members", "€800M+ in ARR", "1000+ people".Source
• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source

Design five lifecycle journeys with holdout groups: first week, first challenge, lapsed 14 days, lapsed 60 days and team challenge invites. Measure daily active users, not opens.

Daily engagement drives retention and renewal arguments; a lifecycle is the cheapest lever.

• Message fatigue

  Cap messages per member.

• HiringProduct Marketing Manager B2C (Alan Play): "25k Alan members open Alan Play every day (120,000 every month)"; Play is "Alan's #1 source of traffic"; "Our lifecycle is greenfield. Onboarding, activation, reminders, reactivation and win-back are owned by nobody today"; events "rebuilt almost from scratch, so the tenth Alan Cup costs as much as the first"; "HR admins are also an underused distribution channel"; goal "500k daily users" by 2030.Source
• HiringMarketing Operations (two managers, posted October 7, 2026): "we drive more traffic but can't convert it properly: no scoring, no intelligent routing, no nurturing that adapts to buying intent"; member messaging across "1.7M+ profiles" where "communication pressure goes unmonitored, and shipping a message often means filing an engineering ticket".Source

Give admins a monthly kit (a Play challenge, a health topic, a referral link for friends who are freelancers) and track what each admin's team does with it. Extend referral to Belgium, Spain and Canada.

Admins reach every employee, and employees know freelancers and small business owners who need cover.

• Rules differ by country

  Check each market before launch.

• HiringProduct Marketing Manager B2C (Alan Play): "25k Alan members open Alan Play every day (120,000 every month)"; Play is "Alan's #1 source of traffic"; "Our lifecycle is greenfield. Onboarding, activation, reminders, reactivation and win-back are owned by nobody today"; events "rebuilt almost from scratch, so the tenth Alan Cup costs as much as the first"; "HR admins are also an underused distribution channel"; goal "500k daily users" by 2030.Source
• Your websiteReferral terms: members and admins in France get a unique link; the referrer receives about €50 (a €100 September offer) and the new member one month free; referral applies "uniquement aux nouveaux contrats de santé", is open only to residents of France, and is validated after one full month.Source
• Your websiteSitemaps (1,213 URLs): 875 French (France) pages, 144 English, 117 Spanish, 23 Dutch (Belgium), 22 French (Belgium), 20 en-ca and 5 fr-ca. France has segment hubs for retirees (/assurance-sante/conseils-mutuelle-retraite) and freelancers (/conseils-mutuelle-tns-auto-entrepreneur) with dozens of guides each.Source

Track the top 100 questions in ChatGPT, Perplexity and Google AI answers per country, publish short factual answer pages with prices, reimbursement times and sources, and keep them dated and updated.

Assistants cite clear, specific, current pages; Alan has the data (24-hour reimbursement, 92% satisfaction) to be one.

• Assistant behaviour changes

  Track monthly and adapt.

• HiringGrowth Marketer (posted October 20, 2026) and Senior Growth Marketer (October 12): Growth Marketing covers "acquisition, segment and market growth, partnerships, content, experimentation, and international expansion"; missions include "scaling paid acquisition, growing visibility in AI search and LLMs like ChatGPT", go-to-market "for our different segments (e.g. retirees, freelancers, companies,...)", "Producing performance creatives with AI workflows" and, for the senior role, to "Shape and scale the go-to-market of Prévenir, the new occupational health service operated by Alan". Every post: "40K+ companies", "1M+ members", "€800M+ in ARR", "1000+ people".Source
• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source
• Your websiteSitemaps (1,213 URLs): 875 French (France) pages, 144 English, 117 Spanish, 23 Dutch (Belgium), 22 French (Belgium), 20 en-ca and 5 fr-ca. France has segment hubs for retirees (/assurance-sante/conseils-mutuelle-retraite) and freelancers (/conseils-mutuelle-tns-auto-entrepreneur) with dozens of guides each.Source
• Your websiteReviews page: "la parole à nos +1.1M membres", "92% satisfaits", testimonials from HR and finance leads (Dare.Win, La Fidu, La Bonbonnière, Bagelstein, Olympique de Marseille); calls to action "Mon devis en 2 min" and "Demander une démo".Source

Create a broker page and kit: plan tables, service levels (claims in 24 hours, response times), data reporting samples, migration process, references and a named contact.

Brokers need material they can put in front of clients; it makes Alan easy to recommend.

• Channel conflict

  Clear rules on direct deals.

• HiringPartnership Manager, Accountant Sector (posted October 16, 2026): "France has approximately 22,000 accounting firms supporting around 3.5 million companies, and Alan's existing Accountant Partnership channel has already generated significant ARR through a relatively small number of partners." A Broker Partnerships Lead (October 21) will build relationships with brokers in the Enterprise segment: "Alan is at an early stage of building this capability."Source
• Your websiteReviews page: "la parole à nos +1.1M membres", "92% satisfaits", testimonials from HR and finance leads (Dare.Win, La Fidu, La Bonbonnière, Bagelstein, Olympique de Marseille); calls to action "Mon devis en 2 min" and "Demander une démo".Source
• Your websitefr-ca health insurance page: "Une application notée 4,9 sur 5", "Réclamations remboursées en 24 heures", "Nos 1,1 million de membres n'attendent jamais en ligne"; calls to action "Planifier une démo" and "Commencez dès maintenant".Source

Film one short video a week with an Alan doctor answering a common question (a child's fever, sleep, stress), with a link to the matching guide and Mo.

Credible, useful health content earns organic reach and trust that ads cannot buy.

• Medical advice risk

  General information only, reviewed.

• HiringSocial Media & Content Specialist (posted October 14, 2026): owner of organic social in France; "no brand owns that conversation. We want Alan to be the health voice people actually want to follow." Junior Brand Marketing (October 12): build an "International Playbook" from "our launches in Spain, Belgium and Canada" and "our flagship international health event". Also a Customer Marketer, a Head of Sales Belgium ("market leader in Belgium by 2030", about 40 people), a first sales hire in Saudi Arabia and a Product Builder, Sales AI.Source
• Your websiteAI page: "100 % de nos équipes utilisent l'IA chaque semaine", "600+ collaborateurs", "30 % de gains de productivité business en 2024", a prize at the AI Action Summit 2025 for "Mo, notre assistant médical IA", and an e-book "Intelligence Humaine" behind a form.Source
• Your websiteAccountant page: "L'assurance santé des cabinets comptables (et de leurs clients)" with a "programme Ambassadeur" for accounting firms: DSN and Payfit connections, automatic DUE, a "Audit gratuit pour tous vos clients", a dedicated contact; the only call to action is "Être recontacté". "50 NPS" on the HR side.Source

Build a retiree landing page with a price estimate by age and region, a callback option, a guide to keeping cover after leaving an employer, and nurture e-mails.

A segment with high need and loyalty rewards a tailored path.

• Phone capacity

  Book callbacks in slots.

• HiringGrowth Marketer (posted October 20, 2026) and Senior Growth Marketer (October 12): Growth Marketing covers "acquisition, segment and market growth, partnerships, content, experimentation, and international expansion"; missions include "scaling paid acquisition, growing visibility in AI search and LLMs like ChatGPT", go-to-market "for our different segments (e.g. retirees, freelancers, companies,...)", "Producing performance creatives with AI workflows" and, for the senior role, to "Shape and scale the go-to-market of Prévenir, the new occupational health service operated by Alan". Every post: "40K+ companies", "1M+ members", "€800M+ in ARR", "1000+ people".Source
• Your websiteSitemaps (1,213 URLs): 875 French (France) pages, 144 English, 117 Spanish, 23 Dutch (Belgium), 22 French (Belgium), 20 en-ca and 5 fr-ca. France has segment hubs for retirees (/assurance-sante/conseils-mutuelle-retraite) and freelancers (/conseils-mutuelle-tns-auto-entrepreneur) with dozens of guides each.Source
• HiringMarketing Operations (two managers, posted October 7, 2026): "we drive more traffic but can't convert it properly: no scoring, no intelligent routing, no nurturing that adapts to buying intent"; member messaging across "1.7M+ profiles" where "communication pressure goes unmonitored, and shipping a message often means filing an engineering ticket".Source

Invite prospects to upload their contract when booking a demo; the AI prepares the comparison and talking points, so the rep opens with the client's gaps and costs.

Specific calls convert better and shorten cycles.

• Privacy

  Explain data use clearly.

• Your websiteComparison tool "Votre tableau de garanties, comparé à Alan en 1 minute": upload a photo or PDF of a current contract or another quote and see, line by line, "où Alan couvre mieux, où c'est équivalent, et où votre contrat actuel reste devant"; the full comparison arrives by e-mail. The page is linked from the menu but is not listed in any of alan.com's sitemaps.Source
• HiringSocial Media & Content Specialist (posted October 14, 2026): owner of organic social in France; "no brand owns that conversation. We want Alan to be the health voice people actually want to follow." Junior Brand Marketing (October 12): build an "International Playbook" from "our launches in Spain, Belgium and Canada" and "our flagship international health event". Also a Customer Marketer, a Head of Sales Belgium ("market leader in Belgium by 2030", about 40 people), a first sales hire in Saudi Arabia and a Product Builder, Sales AI.Source
• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source

Translate and adapt the best-performing French guides for Belgian rules, publish case studies from Belgian customers, and build pages for Belgian company sizes and sectors in both languages.

Sales teams sell faster when prospects have already found useful content in their language.

• Rules differ

  Expert review.

• HiringSocial Media & Content Specialist (posted October 14, 2026): owner of organic social in France; "no brand owns that conversation. We want Alan to be the health voice people actually want to follow." Junior Brand Marketing (October 12): build an "International Playbook" from "our launches in Spain, Belgium and Canada" and "our flagship international health event". Also a Customer Marketer, a Head of Sales Belgium ("market leader in Belgium by 2030", about 40 people), a first sales hire in Saudi Arabia and a Product Builder, Sales AI.Source
• Your websiteSitemaps (1,213 URLs): 875 French (France) pages, 144 English, 117 Spanish, 23 Dutch (Belgium), 22 French (Belgium), 20 en-ca and 5 fr-ca. France has segment hubs for retirees (/assurance-sante/conseils-mutuelle-retraite) and freelancers (/conseils-mutuelle-tns-auto-entrepreneur) with dozens of guides each.Source

Offer a free, limited trial of Mo and one Clinic question to prospects after a quote, with a reminder to sign. Measure trial-to-contract against quotes without the trial.

Experiencing a fast answer from a doctor is more persuasive than reading about it.

• Cost of free care

  Cap per prospect.

• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source
• Your websiteAI page: "100 % de nos équipes utilisent l'IA chaque semaine", "600+ collaborateurs", "30 % de gains de productivité business en 2024", a prize at the AI Action Summit 2025 for "Mo, notre assistant médical IA", and an e-book "Intelligence Humaine" behind a form.Source
• Your websitefr-ca health insurance page: "Une application notée 4,9 sur 5", "Réclamations remboursées en 24 heures", "Nos 1,1 million de membres n'attendent jamais en ligne"; calls to action "Planifier une démo" and "Commencez dès maintenant".Source

Make a launch checklist: local-language pricing and guides before launch, local reviews, referral in each market, partners and brokers, and a performance budget, with metrics per market.

Each new market then starts at the level the last one reached.

• Markets differ

  Keep the checklist short and local.

• HiringSocial Media & Content Specialist (posted October 14, 2026): owner of organic social in France; "no brand owns that conversation. We want Alan to be the health voice people actually want to follow." Junior Brand Marketing (October 12): build an "International Playbook" from "our launches in Spain, Belgium and Canada" and "our flagship international health event". Also a Customer Marketer, a Head of Sales Belgium ("market leader in Belgium by 2030", about 40 people), a first sales hire in Saudi Arabia and a Product Builder, Sales AI.Source
• Your websiteCanadian site (checked October 22, 2026): the sitemap lists 20 English (en-ca) pages but 5 French (fr-ca) pages: home, health insurance, three company-size pages and contact. There is no French pricing page (/fr-ca/tarifs redirects to the fr-ca home) and no French blog; the fr-ca menu's Blog link goes to the English /en-ca/blog, even though the fr-ca menu promises "une tarification claire et transparente". The English pricing page lists Alan Bear "From $128.50 per month" and Alan Marmot "From $179.50 per month".Source
• Your websiteSitemaps (1,213 URLs): 875 French (France) pages, 144 English, 117 Spanish, 23 Dutch (Belgium), 22 French (Belgium), 20 en-ca and 5 fr-ca. France has segment hubs for retirees (/assurance-sante/conseils-mutuelle-retraite) and freelancers (/conseils-mutuelle-tns-auto-entrepreneur) with dozens of guides each.Source
• Your websiteReferral terms: members and admins in France get a unique link; the referrer receives about €50 (a €100 September offer) and the new member one month free; referral applies "uniquement aux nouveaux contrats de santé", is open only to residents of France, and is validated after one full month.Source

Build bundles at checkout for companies (health plus prévoyance, health plus Prévenir in Ile-de-France) with a clear combined price and one onboarding.

Bundles raise revenue per customer and make switching harder.

• Complexity at checkout

  Default to one bundle.

• HiringProduct Lead, Growth: "Our self-serve business now brings in €1M of incremental ARR every week" with a funnel "built for health insurance, one country and one way of buying". Open questions: "how does a prospect get to try Mo, the Clinic and the Shop before signing", "how do we become the place people compare insurance on fit and value, when comparison sites rank only on price?", "when the journey starts in ChatGPT, how do we become the answer it cites", and "how do we sell more than one product from the first signature?"Source
• Prévenir websiteprevenir.fr: "le nouveau Service de Prévention et de Santé au Travail en Ile-de-France, agréé par la DRIEETS", "propulsé par le savoir-faire technologique d'Alan"; "14 000+ membres"; visits in person (Paris 10, Paris 17, Vaires-sur-Marne) or by teleconsultation; "4,9 / 5" employee satisfaction. alan.com links to it only from the footer ("Prévenir - Santé au Travail").Source
• HiringGrowth Marketer (posted October 20, 2026) and Senior Growth Marketer (October 12): Growth Marketing covers "acquisition, segment and market growth, partnerships, content, experimentation, and international expansion"; missions include "scaling paid acquisition, growing visibility in AI search and LLMs like ChatGPT", go-to-market "for our different segments (e.g. retirees, freelancers, companies,...)", "Producing performance creatives with AI workflows" and, for the senior role, to "Shape and scale the go-to-market of Prévenir, the new occupational health service operated by Alan". Every post: "40K+ companies", "1M+ members", "€800M+ in ARR", "1000+ people".Source

Run a monthly HR roundtable on AI adoption with Alan's people team, invite prospects and customers, and follow up with a benefits review.

Alan's own story is a reason for HR leaders to meet Alan before they need insurance.

• Seen as recruiting pitch

  Focus on practical lessons.

• Your websiteAI page: "100 % de nos équipes utilisent l'IA chaque semaine", "600+ collaborateurs", "30 % de gains de productivité business en 2024", a prize at the AI Action Summit 2025 for "Mo, notre assistant médical IA", and an e-book "Intelligence Humaine" behind a form.Source
• HiringMarketing Operations (two managers, posted October 7, 2026): "we drive more traffic but can't convert it properly: no scoring, no intelligent routing, no nurturing that adapts to buying intent"; member messaging across "1.7M+ profiles" where "communication pressure goes unmonitored, and shipping a message often means filing an engineering ticket".Source

Package the Cup as a template: rules, messages, leaderboards, prizes and a report for HR. Let admins launch it themselves.

Cheaper events can run more often and spread Play across more companies.

• Less special

  Keep one flagship Cup a year.

• HiringProduct Marketing Manager B2C (Alan Play): "25k Alan members open Alan Play every day (120,000 every month)"; Play is "Alan's #1 source of traffic"; "Our lifecycle is greenfield. Onboarding, activation, reminders, reactivation and win-back are owned by nobody today"; events "rebuilt almost from scratch, so the tenth Alan Cup costs as much as the first"; "HR admins are also an underused distribution channel"; goal "500k daily users" by 2030.Source

Partner with two freelancer banking or invoicing apps to offer a Madelin deduction calculator and Alan quote inside their app, with a tracked link.

Reaching freelancers where they handle money lowers acquisition cost.

• Partner reach

  Start with one.

• HiringGrowth Marketer (posted October 20, 2026) and Senior Growth Marketer (October 12): Growth Marketing covers "acquisition, segment and market growth, partnerships, content, experimentation, and international expansion"; missions include "scaling paid acquisition, growing visibility in AI search and LLMs like ChatGPT", go-to-market "for our different segments (e.g. retirees, freelancers, companies,...)", "Producing performance creatives with AI workflows" and, for the senior role, to "Shape and scale the go-to-market of Prévenir, the new occupational health service operated by Alan". Every post: "40K+ companies", "1M+ members", "€800M+ in ARR", "1000+ people".Source
• Your websiteSitemaps (1,213 URLs): 875 French (France) pages, 144 English, 117 Spanish, 23 Dutch (Belgium), 22 French (Belgium), 20 en-ca and 5 fr-ca. France has segment hubs for retirees (/assurance-sante/conseils-mutuelle-retraite) and freelancers (/conseils-mutuelle-tns-auto-entrepreneur) with dozens of guides each.Source
• Your websiteAccountant page: "L'assurance santé des cabinets comptables (et de leurs clients)" with a "programme Ambassadeur" for accounting firms: DSN and Payfit connections, automatic DUE, a "Audit gratuit pour tous vos clients", a dedicated contact; the only call to action is "Être recontacté". "50 NPS" on the HR side.Source

Publish a monthly public scorecard for Canada: reimbursement time, response time and satisfaction, in English and French.

Proof that updates monthly is harder to dismiss than a claim.

• A bad month

  Explain and show the trend.

• Your websiteArticle "A new option for group insurance in Quebec" (English only, on /en-ca/blog): "Alan is now officially live in Quebec as a licensed health insurer, offering a fully digital, French-first alternative"; Quebec employers get "French-first onboarding and customer support"; "We didn't just translate our product. We built a Quebec-first health insurance solution"; "98% of claims reimbursed within one day"; Alan works with organizations "with up to 500 employees".Source
• Competitor researchRivals' own homepages: Harmonie Mutuelle ("Mutuelle santé, prévoyance et retraite complémentaire", "Devis mutuelle en ligne"); Malakoff Humanis ("groupe de protection sociale paritaire et mutualiste"); in Quebec, Beneva ("Assurances et services financiers"); in Canada, Canada Life ("175 years"). Alan's Quebec article says "more than 80% of the Quebec group benefits market is controlled by a small number of providers".See the research Source
• Your websitefr-ca health insurance page: "Une application notée 4,9 sur 5", "Réclamations remboursées en 24 heures", "Nos 1,1 million de membres n'attendent jamais en ligne"; calls to action "Planifier une démo" and "Commencez dès maintenant".Source