Website review, no card needed
alarispro.com website review
Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 75 checks
This review found 41 issues worth fixing on alarispro.com, 15 of them high impact, across 75 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.3 s · 11.1 MB26 files are served with short cache lifetimes, so returning visitors download them again (11.1 MB).
Reduce unused JavaScript
5.7 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.
Mobile performance score: 13
13/100Your mobile performance score is 13. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, YouTube and Hubspot and others), adding 31.0 MB and 2.4 s of main-thread time.
Vimeo adds 352 ms
352 msVimeo costs a phone 352 ms of main-thread work and 13.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
804 KiB16 images could be 804 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
hsappstatic.net adds 635 ms
635 mshsappstatic.net costs a phone 635 ms of main-thread work and 719 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 235 KiBAbout 235 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
YouTube adds 481 ms
481 msYouTube costs a phone 481 ms of main-thread work and 993 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 422 ms
422 msHubspot costs a phone 422 ms of main-thread work and 569 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 298 ms
298 msGoogle CDN costs a phone 298 ms of main-thread work and 750 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 299 ms. During a long task the page ignores taps.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.7 s
15.7 sYour largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 37.9 s
37.9 sThe page becomes fully interactive after 37.9 s. Good is under 3.8 s.
First Contentful Paint: 6.4 s
6.4 sThe first text or image appears after 6.4 s on a phone. Good is under 1.8 s.
Speed Index: 12.2 s
12.2 sVisually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.486
0.486The layout shifts by 0.486 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
89 images without width and height
89 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 31.8 MB in 207 requests
31.8 MBYour homepage downloads 31.8 MB in 207 requests on a phone: other files 11.4 MB (39), media 10.4 MB (7) and images 5.3 MB (91). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
489 KiB5 images are downloaded at several times the size a phone draws them, for example 6ae4dc46291ba99ce18c1729_OverwatchAero_logo_red.png at 2,556 px wide, shown at 200 px. Resized copies would save about 489 KiB.
An image on the first screen is lazy-loaded
692487f4de908edcb1710395_image (1).webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
9 images in older formats
9 images (773 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
9 images below the first screen load straight away
9 images further down the page (753 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 9.0 g of CO₂ per visit
9.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.01 g of CO₂e: 1081.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (3 elements)
Links must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (99 elements)
All page content should be contained by landmarks: 99 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 156 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (10 characters)
Your title is only 10 characters: “Alaris Pro”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“The Future of Fleet Management” and “The Future of Fleet Management”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (246 characters)
Your meta description is 246 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
48 internal links, 17 external
The homepage links to 48 pages on alarispro.com and 17 external pages.
3 checks passed
Structured data in place
Structured data found: SoftwareApplication.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://alarispro.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://alarispro.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,133 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
1 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
8 third-party cookies
8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
3 low-resolution images
3 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,847 words of copy
The homepage carries about 1,847 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a Discovery Call”.
9 calls to action
The homepage has 9 calls to action, for example “CONTACT”, “Subscribe to FLEET WATCH” and “Book a Discovery Call”.
2 short forms
2 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 27 testimonial or review blocks, 97 customer or partner logos, a star rating and 4 trust badges.
Analytics in place
Analytics detected: HubSpot.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 12 of them by other companies (measured from a US location before any click).
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at alarispro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Hosting
- Webflow
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on alarispro.com, including 21 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.