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alanwire.com website review

Visit site (opens in a new tab)Reviewed 25 October 202636 issues · 100 checks

This review found 36 issues worth fixing on alanwire.com, 12 of them high impact, across 100 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s1.8 sMay 2Oct 173.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.0 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.7 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.4 s
Oct 3, 20263.6 s
Oct 10, 20263.2 s
Oct 17, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
109 ms82 msMay 2Oct 1794 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202691 ms
May 9, 202694 ms
May 16, 202696 ms
May 23, 202696 ms
May 30, 202696 ms
Jun 6, 202692 ms
Jun 13, 2026100 ms
Jun 20, 2026102 ms
Jun 27, 2026106 ms
Jul 4, 2026106 ms
Jul 11, 2026101 ms
Jul 18, 202688 ms
Jul 25, 202687 ms
Aug 1, 202685 ms
Aug 8, 202696 ms
Aug 15, 2026106 ms
Aug 22, 202699 ms
Aug 29, 202699 ms
Sep 5, 2026103 ms
Sep 12, 202699 ms
Sep 19, 2026100 ms
Sep 26, 2026105 ms
Oct 3, 2026102 ms
Oct 10, 2026100 ms
Oct 17, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix62
  • Render-blocking requests

    3.1 s

    39 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 138 KiB

    About 138 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    600 ms · 259 KiB

    7 images could be 259 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and jQuery CDN and others), adding 371 KiB and 206 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 10 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

  • Minify JavaScript

    10 ms · 13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 456 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.8 s

    8.8 s

    Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 863 ms

    863 ms

    Real visitors wait 863 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 91 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 44 ms

    44 ms

    Scripts block the page for only 44 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 11.6 MB in 104 requests

    11.6 MB

    Your homepage downloads 11.6 MB in 104 requests on a phone: media 9.1 MB (6), images 1.8 MB (19) and scripts 433 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • About 3.3 g of CO₂ per visit

    3.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.28 g of CO₂e: 393.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8592
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7773
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (21 characters)

    Your title is only 21 characters: “Home Page — Alan Wire”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Products to Help Power Our World”, “Wired to Do Things the Right Way” and “World Class Quality Meets Mid-America Values”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 35 internal links, 9 external

    The homepage links to 35 pages on alanwire.com and 9 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.alanwire.com/.

  • Structured data in place

    Structured data found: Article, BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alanwire.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (530 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 37 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 13 pages without a meta description

    /product-category/copper, /resources, /markets, /reps, /careers and /about and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /2025-nemra-reps-choice-award-winner has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alanwire.com).

  • Valid certificate (58 days left)

    The certificate from Let's Encrypt · YE1 verifies for alanwire.com and is valid for another 58 days.

  • http:// redirects to https

    http://alanwire.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 22 links work

    All 22 links checked from your homepage (17 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    alanwire.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    alanwire.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    alanwire.com was registered in Aug 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2029

    alanwire.com is registered until Aug 2029.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 480 words of copy

    The homepage carries about 480 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Learn More” and “TALK TO A REP”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:8ipftwg1jv.spf.mailauth-us.ironscales.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 2 plugins are behind their latest release.woocommerce-products-filter 1.4.5 → 1.4.6 · woocommerce 11.1.2 → 11.2.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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