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aldo.co.th website review
Visit site (opens in a new tab)Reviewed 11 November 202647 issues · 89 checks
This review found 47 issues worth fixing on aldo.co.th, 13 of them high impact, across 89 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #91,174 of 108,869 reviewed websitesbeats 14%
- #55,522 of 61,767 online storesbeats 8%
- #51,509 of 56,365 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 195 ms |
| May 30, 2026 | 185 ms |
| Jun 6, 2026 | 190 ms |
| Jun 13, 2026 | 191 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 187 ms |
| Jul 4, 2026 | 184 ms |
| Jul 11, 2026 | 181 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 200 ms |
| Aug 1, 2026 | 202 ms |
| Aug 8, 2026 | 202 ms |
| Aug 15, 2026 | 198 ms |
| Aug 22, 2026 | 193 ms |
| Aug 29, 2026 | 194 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 189 ms |
| Sep 19, 2026 | 194 ms |
| Sep 26, 2026 | 185 ms |
| Oct 3, 2026 | 182 ms |
| Oct 10, 2026 | 189 ms |
| Oct 17, 2026 | 187 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 185 ms |
| Nov 7, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.6 s
5.4 s
7.2 s
9.0 s
10.8 s
12.6 s
14.4 s
Speed
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and OptiMonk and others), adding 2.5 MB and 1.5 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 697 KiBAbout 697 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
650 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Use efficient cache lifetimes
442 KiB27 files are served with short cache lifetimes, so returning visitors download them again (442 KiB).
Shopify adds 360 ms
360 msShopify costs a phone 360 ms of main-thread work and 676 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 89 KiBAbout 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 327 ms
327 msGoogle Tag Manager costs a phone 327 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
OptiMonk adds 263 ms
263 msOptiMonk costs a phone 263 ms of main-thread work and 679 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,291 HTML elements
The page has 2,291 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
ZenDesk adds 168 ms
168 msZenDesk costs a phone 168 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 112 KiB7 images could be 112 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.
Legacy JavaScript
60 KiBPolyfills for old browsers add 60 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 23.7 s
23.7 sThe page becomes fully interactive after 23.7 s. Good is under 3.8 s.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 203 ms
203 msReal visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 824 ms
824 msReal visitors wait 824 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 430 ms
430 msScripts block taps and scrolling for 430 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 195 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 433 requests
4.9 MBYour homepage downloads 4.9 MB in 433 requests on a phone: scripts 2.1 MB (134), other files 1.1 MB (170) and images 1.0 MB (58). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
750x180_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
145 KiB2 images are downloaded at several times the size a phone draws them, for example Mega_Menu_-_Men.webp at 800 px wide, shown at 106 px. Resized copies would save about 145 KiB.
2 images in older formats
2 images (162 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Orphan list items
Some list items are not inside a list.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
11 images without alt text
11 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (18 characters)
Your title is only 18 characters: “Aldoshoes Thailand”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
181 internal links, 5 external
The homepage links to 181 pages on aldo.co.th and 5 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.aldo.co.th/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.aldo.co.th/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.aldo.co.th/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
2 pages without a meta description
https://www.aldo.co.th/pages/store-locator and https://www.aldo.co.th/pages/mega-11-11 have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://www.aldo.co.th/collections/all, https://www.aldo.co.th/pages/store-locator, https://www.aldo.co.th/pages/mega-11-11, https://www.aldo.co.th/collections/new-arrivals, https://www.aldo.co.th/collections/new-arrivals-women-footwear and https://www.aldo.co.th/collections/new-arrivals-women-handbags and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
https://www.aldo.co.th/collections/all, https://www.aldo.co.th/pages/store-locator, https://www.aldo.co.th/pages/mega-11-11, https://www.aldo.co.th/collections/new-arrivals, https://www.aldo.co.th/collections/new-arrivals-women-footwear and https://www.aldo.co.th/collections/new-arrivals-women-handbags and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.
5 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.
4 low-resolution images
4 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 101 words
The homepage has only about 101 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the collection”.
4 calls to action
The homepage has 4 calls to action, for example “Track Order”, “Shop the collection” and “Shop Collection”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aldo.co.th, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Pagefly Ai Page Builder · Boost Ai Search Filter · Ta Labels Badges · Analyzify Ga4 Ads Tracking · Optimonk Popup Cro A B Test · Firepush Sms Push · Se Wishlist Engine · Klaviyo Email Marketing Sms · Multifeeds · Gdpr Cookie Consent · Store Locator · Store Decode · All In One Discount · roseperl.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on aldo.co.th, including 20 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.