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allbackyardfun.com website review

Visit site (opens in a new tab)Reviewed 7 November 202643 issues · 112 checks

This review found 43 issues worth fixing on allbackyardfun.com, 14 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.5 s
Oct 24, 20261.8 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
161 ms107 msMay 16Oct 31138 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026114 ms
May 30, 2026119 ms
Jun 6, 2026122 ms
Jun 13, 2026125 ms
Jun 20, 2026129 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026130 ms
Jul 25, 2026134 ms
Aug 1, 2026137 ms
Aug 8, 2026136 ms
Aug 15, 2026130 ms
Aug 22, 2026131 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026137 ms
Sep 19, 2026144 ms
Sep 26, 2026153 ms
Oct 3, 2026154 ms
Oct 10, 2026155 ms
Oct 17, 2026154 ms
Oct 24, 2026137 ms
Oct 31, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of allbackyardfun.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. allbackyardfun.com at 0.6 s0.6 s
  2. allbackyardfun.com at 1.2 s1.2 s
  3. allbackyardfun.com at 1.7 s1.7 s
  4. allbackyardfun.com at 2.3 s2.3 s
  5. allbackyardfun.com at 2.9 s2.9 s
  6. allbackyardfun.com at 3.5 s3.5 s
  7. allbackyardfun.com at 4.0 s4.0 s
  8. allbackyardfun.com at 4.6 s4.6 s

allbackyardfun.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix53
  • Render-blocking requests

    1.6 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 9,879 HTML elements

    The page has 9,879 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    350 ms · 799 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (799 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Yotpo, Shopify and Facebook and others), adding 1.5 MB and 911 ms of main-thread time.

  • Improve image delivery

    150 ms · 889 KiB

    19 images could be 889 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    450 ms · 557 KiB

    About 557 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Yotpo adds 187 ms

    187 ms

    Yotpo costs a phone 187 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 140 ms

    140 ms

    Google CDN costs a phone 140 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 12 KiB

    12 KiB could be saved by minifying JavaScript.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.178

    0.178

    The layout shifts by 0.178 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 339 ms

    339 ms

    Scripts block taps and scrolling for 339 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 572 ms

    572 ms

    Real visitors wait 572 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix25
  • Page weight: 6.2 MB in 407 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 407 requests on a phone: images 2.4 MB (115), scripts 1.6 MB (75) and media 1.5 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.1 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    657 KiB

    4 images are downloaded at several times the size a phone draws them, for example IMG_1342_1-optimized.webp at 1,479 px wide, shown at 101 px. Resized copies would save about 657 KiB.

  • 3 images in older formats

    3 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 7686
  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 25 images without alt text

    25 images have no alt text, which hurts accessibility and image search.

  • [role]s do not have all required [aria-*] attributes

    [role]s do not have all required [aria-*] attributes (1 element).

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (54 elements)

    ARIA role should be appropriate for the element: 54 elements on the page fail this check, rated minor by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h6, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • Title is long (89 characters)

    Your title is 89 characters, so Google will cut it off around 60: “Exclusive Oriflamme Fire Tables & High-Quality Patio Furniture | All B – All Backyard Fun”.

  • Meta description is long (320 characters)

    Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • 443 internal links, 12 external

    The homepage links to 443 pages on allbackyardfun.com and 12 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.allbackyardfun.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.allbackyardfun.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,945 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 10 pages without a meta description

    /pages/trade-commercial, /collections/buy-prism-hardscapes-gfcr-concrete, /collections/fire-tables-fire-table-parts, /collections/buy-fire-and-wind-glass-guards, /collections/buy-fire-pit-glass and /collections/diy-burners-and-parts and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://fonts.gstatic.com/s/raleway/v34/1Ptug8zYS_SKggPNyC0ITw.woff2' because its MIME typ…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example http://twitter.com/allbackyardfun (520).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 5 links through redirect chains

    5 links go through two or more redirects, for example https://shopify.com/78538178836/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (allbackyardfun.com).

  • Valid certificate (65 days left)

    The certificate from Let's Encrypt · YE2 verifies for allbackyardfun.com and is valid for another 65 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://allbackyardfun.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

4 checks passed
  • Domain is 20 years old

    20 years

    allbackyardfun.com was registered in Aug 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for allbackyardfun.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    allbackyardfun.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Aug 2030

    allbackyardfun.com is registered until Aug 2030.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 635 words of copy

    The homepage carries about 635 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Fire Tables”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Sign Up For Your Trade Account”, “shop all” and “Shop All”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 23 testimonial or review blocks, 6 customer or partner logos, a star rating and 6 trust badges.

  • Analytics in place

    Analytics detected: Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be allbackyardfun.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Securify · Bayengage Email Marketing · Yotpo Product Reviews · Rebuy Personalization Engine · Yotpo Loyalty Rewards · Restockrocket · goaffpro.com · nfcube.com · call-back.co · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on allbackyardfun.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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