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allbackyardfun.com website review
Visit site (opens in a new tab)Reviewed 7 November 202643 issues · 112 checks
This review found 43 issues worth fixing on allbackyardfun.com, 14 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #22,236 of 81,741 reviewed websitesbeats 67%
- #13,261 of 40,541 online storesbeats 61%
- #12,691 of 35,921 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 114 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 134 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 131 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 155 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.0 s
4.6 s
allbackyardfun.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.6 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
9,879 HTML elements
The page has 9,879 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
350 ms · 799 KiB36 files are served with short cache lifetimes, so returning visitors download them again (799 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, Shopify and Facebook and others), adding 1.5 MB and 911 ms of main-thread time.
Improve image delivery
150 ms · 889 KiB19 images could be 889 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
450 ms · 557 KiBAbout 557 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 137 KiBAbout 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Yotpo adds 187 ms
187 msYotpo costs a phone 187 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 140 ms
140 msGoogle CDN costs a phone 140 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 12 KiB12 KiB could be saved by minifying JavaScript.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.5 s
18.5 sThe page becomes fully interactive after 18.5 s. Good is under 3.8 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.178
0.178The layout shifts by 0.178 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 339 ms
339 msScripts block taps and scrolling for 339 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 572 ms
572 msReal visitors wait 572 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 6.2 MB in 407 requests
6.2 MBYour homepage downloads 6.2 MB in 407 requests on a phone: images 2.4 MB (115), scripts 1.6 MB (75) and media 1.5 MB (1). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 2.1 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
657 KiB4 images are downloaded at several times the size a phone draws them, for example IMG_1342_1-optimized.webp at 1,479 px wide, shown at 101 px. Resized copies would save about 657 KiB.
3 images in older formats
3 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
25 images without alt text
25 images have no alt text, which hurts accessibility and image search.
[role]s do not have all required [aria-*] attributes
[role]s do not have all required [aria-*] attributes (1 element).
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (54 elements)
ARIA role should be appropriate for the element: 54 elements on the page fail this check, rated minor by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h6, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (89 characters)
Your title is 89 characters, so Google will cut it off around 60: “Exclusive Oriflamme Fire Tables & High-Quality Patio Furniture | All B – All Backyard Fun”.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
One H1 headline
Your <h1> is empty.
443 internal links, 12 external
The homepage links to 443 pages on allbackyardfun.com and 12 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.allbackyardfun.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.allbackyardfun.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,945 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
/pages/trade-commercial, /collections/buy-prism-hardscapes-gfcr-concrete, /collections/fire-tables-fire-table-parts, /collections/buy-fire-and-wind-glass-guards, /collections/buy-fire-pit-glass and /collections/diy-burners-and-parts and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://fonts.gstatic.com/s/raleway/v34/1Ptug8zYS_SKggPNyC0ITw.woff2' because its MIME typ…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example http://twitter.com/allbackyardfun (520).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
5 links through redirect chains
5 links go through two or more redirects, for example https://shopify.com/78538178836/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (allbackyardfun.com).
Valid certificate (65 days left)
The certificate from Let's Encrypt · YE2 verifies for allbackyardfun.com and is valid for another 65 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://allbackyardfun.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
4 checks passed
Domain is 20 years old
20 yearsallbackyardfun.com was registered in Aug 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for allbackyardfun.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
allbackyardfun.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Aug 2030
allbackyardfun.com is registered until Aug 2030.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 635 words of copy
The homepage carries about 635 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Fire Tables”.
15 calls to action
The homepage has 15 calls to action, for example “Sign Up For Your Trade Account”, “shop all” and “Shop All”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 23 testimonial or review blocks, 6 customer or partner logos, a star rating and 6 trust badges.
Analytics in place
Analytics detected: Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be allbackyardfun.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Securify · Bayengage Email Marketing · Yotpo Product Reviews · Rebuy Personalization Engine · Yotpo Loyalty Rewards · Restockrocket · goaffpro.com · nfcube.com · call-back.co · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on allbackyardfun.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.