allbirds.ae website review

About 714 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

4 images could be 308 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

13 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (infobip.com, WebEngage and Snapchat and others), adding 1.5 MB and 604 ms of main-thread time.

infobip.com costs a phone 301 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,018 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 53 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

4 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

About 14 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 296 requests on a phone: scripts 1.5 MB (72), images 1.4 MB (23) and other files 976 KiB (159). Under 2 MB keeps phones on slow connections fast.

3 images (197 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (201 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

25 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 195 pages on allbirds.ae and 8 external pages.

https://allbirds.ae/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://allbirds.ae/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://allbirds.ae/collections/all, https://allbirds.ae/customer_authentication/redirect, https://allbirds.ae/policies/shipping-policy, https://allbirds.ae/collections/men_new_arrivals, https://allbirds.ae/collections/men_slipper and https://allbirds.ae/collections/men_shoes_hiking and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://allbirds.ae/collections/all, https://allbirds.ae/customer_authentication/redirect, https://allbirds.ae/collections/men_new_arrivals, https://allbirds.ae/collections/men_shoes_everyday-sneakers, https://allbirds.ae/collections/men_shoes_active-shoes and https://allbirds.ae/collections/men_slipper and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://allbirds.ae/pages/returns-exchanges and https://allbirds.ae/collections/men_new_arrivals took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

16 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “productsGrid is not defined”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 609 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.