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aloyoga.com website review

Visit site (opens in a new tab)Reviewed 3 November 202643 issues · 117 checks

This review found 43 issues worth fixing on aloyoga.com, 19 of them high impact, across 117 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Alo Yoga

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Score over time2 reviews
1000Oct 12Nov 377
Show as table
DateScore over time
Oct 12, 202671
Nov 3, 202677

Since Oct 12, 2026: Core Web Vitals +33 · Best practices +6

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.5 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20263.0 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.2 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.2 s
Oct 24, 20263.1 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
252 ms206 msMay 16Oct 31219 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026211 ms
May 23, 2026211 ms
May 30, 2026212 ms
Jun 6, 2026229 ms
Jun 13, 2026233 ms
Jun 20, 2026237 ms
Jun 27, 2026240 ms
Jul 4, 2026246 ms
Jul 11, 2026247 ms
Jul 18, 2026246 ms
Jul 25, 2026244 ms
Aug 1, 2026239 ms
Aug 8, 2026237 ms
Aug 15, 2026237 ms
Aug 22, 2026235 ms
Aug 29, 2026233 ms
Sep 5, 2026232 ms
Sep 12, 2026233 ms
Sep 19, 2026234 ms
Sep 26, 2026235 ms
Oct 3, 2026237 ms
Oct 10, 2026238 ms
Oct 17, 2026239 ms
Oct 24, 2026238 ms
Oct 31, 2026219 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aloyoga.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aloyoga.com at 1.7 s1.7 s
  2. aloyoga.com at 3.4 s3.4 s
  3. aloyoga.com at 5.0 s5.0 s
  4. aloyoga.com at 6.7 s6.7 s
  5. aloyoga.com at 8.4 s8.4 s
  6. aloyoga.com at 10.1 s10.1 s
  7. aloyoga.com at 11.7 s11.7 s
  8. aloyoga.com at 13.4 s13.4 s

aloyoga.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix26
  • Reduce unused JavaScript

    5.7 s · 1.8 MB

    About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Main-thread work: 13.5 s

    A phone's processor spends 13.5 s on main-thread work while loading, 9.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Signyfyd adds 1.2 s

    1.2 s

    Signyfyd costs a phone 1.2 s of main-thread work and 258 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Signyfyd and Osano CMP and others), adding 1.8 MB and 3.7 s of main-thread time.

  • Improve image delivery

    1.0 MB

    27 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    50 ms · 842 KiB

    59 files are served with short cache lifetimes, so returning visitors download them again (842 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 803 ms. During a long task the page ignores taps.

  • Render-blocking requests

    700 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused CSS

    450 ms · 180 KiB

    About 180 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Osano CMP adds 482 ms

    482 ms

    Osano CMP costs a phone 482 ms of main-thread work and 81 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,769 HTML elements

    The page has 1,769 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    50 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 83.9 s

    83.9 s

    Your largest element takes 83.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 24.0 s

    24.0 s

    Visually, the page fills in at 24.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 100.5 s

    100.5 s

    The page becomes fully interactive after 100.5 s. Good is under 3.8 s.

  • Total Blocking Time: 4.1 s

    4.1 s

    Scripts block taps and scrolling for 4.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 211 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 681 ms

    681 ms

    Real visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.035

    0.035

    The layout barely moves while loading (CLS 0.035, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 21.7 MB in 676 requests

    21.7 MB

    Your homepage downloads 21.7 MB in 676 requests on a phone: other files 12.7 MB (393), scripts 4.6 MB (153) and images 3.8 MB (93). Under 2 MB keeps phones on slow connections fast.

  • 11 images far larger than shown

    1.7 MB

    11 images are downloaded at several times the size a phone draws them, for example assets/aa96744e7fe74e2a90d22918299c1f1d/82b91e0275954fa3b151 at 1,200 px wide, shown at 250 px. Resized copies would save about 1.7 MB.

  • 2 images over 500 KB

    2 images weigh 1.1 MB together. On a phone connection a single image that size takes seconds.

  • 24 images in older formats

    24 images (3.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.2 g of CO₂ per visit

    6.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.16 g of CO₂e: 739.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8388
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (18 elements)

    Elements marked as presentational should be consistently ignored: 18 elements on the page fail this check, rated minor by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “ALO | Yoga leggings, clothes, and accessories for studio to street”.

  • Meta description is long (208 characters)

    Your meta description is 208 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 123 internal links, 0 external

    The homepage links to 123 pages on aloyoga.com and 0 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.aloyoga.com/.

  • Structured data in place

    Structured data found: MobileApplication, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aloyoga.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (234 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /collections/bestsellers and /collections/as-seen-on-the-jenners have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6994
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    31 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aloyoga.com).

  • Valid certificate (50 days left)

    The certificate from Let's Encrypt · YE2 verifies for aloyoga.com and is valid for another 50 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://aloyoga.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (40 internal, 0 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    aloyoga.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 18 years old

    18 years

    aloyoga.com was registered in Sep 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for aloyoga.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2030

    aloyoga.com is registered until Jun 2030.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 279 words of copy

    The homepage carries about 279 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW IN”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “New to Alo? Start Here”, “Shop All” and “Shop New In”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.aloyoga.com._spf.smart.ondmarc.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Pinterest Tag and TikTok Pixel (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Heap | FullStory
Hosting
Shopify

Hiring

Hiring
790 open roles
Teams
Stores (636), Distribution Centers (24), Technology (14), Finance & Accounting (13)
Job board
greenhouse

Company

Founded
2007
Headquarters
Beverly Hills

Upkeep, stack, hiring and company data from programmable.info

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