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alvaromoreno.com website review

Visit site (opens in a new tab)Reviewed 4 November 202647 issues · 106 checks

This review found 47 issues worth fixing on alvaromoreno.com, 20 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
247 ms214 msMay 16Oct 31219 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026218 ms
May 23, 2026219 ms
May 30, 2026220 ms
Jun 6, 2026223 ms
Jun 13, 2026226 ms
Jun 20, 2026228 ms
Jun 27, 2026228 ms
Jul 4, 2026228 ms
Jul 11, 2026228 ms
Jul 18, 2026230 ms
Jul 25, 2026231 ms
Aug 1, 2026237 ms
Aug 8, 2026240 ms
Aug 15, 2026241 ms
Aug 22, 2026243 ms
Aug 29, 2026242 ms
Sep 5, 2026241 ms
Sep 12, 2026240 ms
Sep 19, 2026233 ms
Sep 26, 2026227 ms
Oct 3, 2026222 ms
Oct 10, 2026218 ms
Oct 17, 2026221 ms
Oct 24, 2026222 ms
Oct 31, 2026219 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of alvaromoreno.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. alvaromoreno.com at 0.4 s0.4 s
  2. alvaromoreno.com at 0.8 s0.8 s
  3. alvaromoreno.com at 1.1 s1.1 s
  4. alvaromoreno.com at 1.5 s1.5 s
  5. alvaromoreno.com at 1.9 s1.9 s
  6. alvaromoreno.com at 2.3 s2.3 s
  7. alvaromoreno.com at 2.7 s2.7 s
  8. alvaromoreno.com at 3.0 s3.0 s

alvaromoreno.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix46
  • Reduce unused JavaScript

    3.6 s · 738 KiB

    About 738 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    2.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    750 ms · 131 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (131 KiB).

  • Reduce unused CSS

    720 ms · 109 KiB

    About 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 720 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (TikTok, Google CDN and Salesforce Commerce Cloud and others), adding 675 KiB and 614 ms of main-thread time.

  • Improve image delivery

    621 KiB

    2 images could be 621 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • TikTok adds 310 ms

    310 ms

    TikTok costs a phone 310 ms of main-thread work and 157 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 133 ms

    133 ms

    Google CDN costs a phone 133 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 628 ms

    628 ms

    Scripts block taps and scrolling for 628 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.141

    0.141

    The layout shifts by 0.141 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 218 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 512 ms

    512 ms

    Real visitors wait 512 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

4 to fix58
  • Page weight: 2.7 MB in 77 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 77 requests on a phone: scripts 1.3 MB (32), images 1.1 MB (19) and stylesheets 152 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (397 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    57 KiB

    3 images are downloaded at several times the size a phone draws them, for example BANN-BACKTOWORK.jpg at 700 px wide, shown at 216 px. Resized copies would save about 57 KiB.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 6884
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Images must have alternative text (3 elements)

    Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.

  • Unlabelled dropdowns

    3 dropdowns have no label.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Input buttons must have discernible text (1 element)

    Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 107 internal links, 8 external

    The homepage links to 107 pages on alvaromoreno.com and 8 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Tienda Online de Álvaro Moreno - Descubre las colecciones de moda para el hombre en Americanas, Trajes, Parkas, Polos, …”.

  • One H1 headline

    Your main headline reads: “Álvaro Moreno”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Alvaro Moreno - Viste al hombre que quieres ser”.

  • Canonical URL set

    The canonical URL is https://www.alvaromoreno.com/es_es/home.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alvaromoreno.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives url, logo, sameAs (social profiles) and contact details; name and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (479 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 14 pages share a meta description

    /es_es/hombre, /es_es/hombre/novedades, /es_es/hombre/camisas, /es_es/hombre/jerseis, /es_es/hombre/sudaderas and /es_es/hombre/pantalones and 8 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 33 small tap targets

    33 of 58 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 2 redirects before the homepage

    Opening https://alvaromoreno.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alvaromoreno.com).

  • Valid certificate (160 days left)

    The certificate from Soluciones Corporativas IP SL · Don Dominio RSA DV SSL CA 2 verifies for alvaromoreno.com and is valid for another 160 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://alvaromoreno.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    alvaromoreno.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    alvaromoreno.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    alvaromoreno.com was registered in Sep 2012 through Dinahosting s.l.. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    alvaromoreno.com is registered until Sep 2027.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 222 words

    The homepage has only about 222 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

3 to fix0
  • No DMARC policy

    alvaromoreno.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    alvaromoreno.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2022.

Stack

Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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