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akrs.com website review

Visit site (opens in a new tab)Reviewed 18 October 202643 issues · 107 checks

This review found 43 issues worth fixing on akrs.com, 17 of them high impact, across 107 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.3 sApr 25Oct 101.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.5 s
May 2, 20261.5 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
159 ms113 msApr 25Oct 10148 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026118 ms
May 2, 2026119 ms
May 9, 2026119 ms
May 16, 2026120 ms
May 23, 2026121 ms
May 30, 2026121 ms
Jun 6, 2026128 ms
Jun 13, 2026128 ms
Jun 20, 2026128 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026128 ms
Jul 18, 2026129 ms
Jul 25, 2026129 ms
Aug 1, 2026128 ms
Aug 8, 2026129 ms
Aug 15, 2026137 ms
Aug 22, 2026144 ms
Aug 29, 2026153 ms
Sep 5, 2026154 ms
Sep 12, 2026151 ms
Sep 19, 2026154 ms
Sep 26, 2026152 ms
Oct 3, 2026150 ms
Oct 10, 2026148 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of akrs.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. akrs.com at 0.9 s0.9 s
  2. akrs.com at 1.8 s1.8 s
  3. akrs.com at 2.7 s2.7 s
  4. akrs.com at 3.7 s3.7 s
  5. akrs.com at 4.6 s4.6 s
  6. akrs.com at 5.5 s5.5 s
  7. akrs.com at 6.4 s6.4 s
  8. akrs.com at 7.3 s7.3 s

akrs.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix36
  • Improve image delivery

    2.1 s · 4.0 MB

    33 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    2.5 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused JavaScript

    2.0 s · 547 KiB

    About 547 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 358 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (358 KiB).

  • Reduce unused CSS

    1.1 s · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 41). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and fouanalytics.com and others), adding 1.3 MB and 1.6 s of main-thread time.

  • Google Tag Manager adds 860 ms

    860 ms

    Google Tag Manager costs a phone 860 ms of main-thread work and 871 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 399 ms

    399 ms

    Facebook costs a phone 399 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,304 HTML elements

    The page has 2,304 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 23.6 s

    23.6 s

    Your largest element takes 23.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Inspections”.

  • Time to Interactive: 27.5 s

    27.5 s

    The page becomes fully interactive after 27.5 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 118 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 749 ms

    749 ms

    Real visitors wait 749 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 6.5 MB in 145 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 145 requests on a phone: images 4.8 MB (66), scripts 1.5 MB (33) and stylesheets 89 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.

  • 17 images below the first screen load straight away

    17 images further down the page (3.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 25 images in older formats

    25 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8591
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 33 tap targets too small

    33 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    6 elements hidden from screen readers can still receive keyboard focus.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 48 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8570
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (14 characters)

    Your title is only 14 characters: “AKRS Equipment”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://prod.akrs.com/sitemap_index.xml, so Google discovers your pages only by following links.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 179 internal links, 11 external

    The homepage links to 179 pages on akrs.com and 11 external pages.

3 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “AKRS Equipment is the leading John Deere dealership for new and used farm, ag, lawn and garden, and landscaping equipme…”.

  • Canonical URL set

    The canonical URL is https://www.akrs.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (857 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    /en-us/used-equipment-tractor-categories.html has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6991
  • 13 small tap targets

    13 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (akrs.com).

  • Valid certificate (71 days left)

    The certificate from Google Trust Services · WE1 verifies for akrs.com and is valid for another 71 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://akrs.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    akrs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    akrs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 18 years old

    18 years

    akrs.com was registered in Jan 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    akrs.com is registered until Jan 2027.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,237 words of copy

    The homepage carries about 1,237 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Apply Now” and “Learn More”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop Online”, “Shop.Deere.Com” and “Shop Parts Online”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be akrs.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a ip4:67.231.144.75 ip4:208.86.201.96 ip4:67.231.144.73 ip4:67.231.152.47 ip4:103.47.206.229 ip4:216.58.226.9…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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