amandabywinther.com website review

Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

About 269 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 470 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and Google Analytics and others), adding 572 KiB and 294 ms of main-thread time.

6 images could be 92 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

7 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

23 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MEST POPULÆRE SE ALLE”.

The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 66.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is 87 characters, so Google will cut it off around 60: “Håndlavede uldhatte, julepynt, uldsokker, accessories og meget mere – Amanda by Winther”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Amanda by Winther” and “Messer:”). One clear main headline is easier for people and search engines.

Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 72 pages on amandabywinther.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.amandabywinther.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.amandabywinther.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.amandabywinther.com/pages/kontakt-os and https://www.amandabywinther.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 9 pages by a URL that isn't their canonical one, for example https://www.amandabywinther.com/collections/mest-populaere/products/tynde-sokker-i-uld-alpaca, whose canonical is https://www.amandabywinther.com/products/tynde-sokker-i-uld-alpaca. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.amandabywinther.com/collections and https://www.amandabywinther.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.amandabywinther.com/collections and https://www.amandabywinther.com/pages/kontakt-os have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 375 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.