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ambar.com website review
Visit site (opens in a new tab)Reviewed 19 October 202638 issues · 103 checks
This review found 38 issues worth fixing on ambar.com, 17 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 4.5 s |
| May 2, 2026 | 4.5 s |
| May 9, 2026 | 4.5 s |
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.5 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.5 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.5 s |
| Jul 18, 2026 | 4.5 s |
| Jul 25, 2026 | 4.5 s |
| Aug 1, 2026 | 4.5 s |
| Aug 8, 2026 | 4.5 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.6 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.6 s |
| Sep 19, 2026 | 4.7 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 4.8 s |
| Oct 10, 2026 | 4.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 191 ms |
| May 2, 2026 | 206 ms |
| May 9, 2026 | 223 ms |
| May 16, 2026 | 247 ms |
| May 23, 2026 | 277 ms |
| May 30, 2026 | 282 ms |
| Jun 6, 2026 | 285 ms |
| Jun 13, 2026 | 287 ms |
| Jun 20, 2026 | 288 ms |
| Jun 27, 2026 | 288 ms |
| Jul 4, 2026 | 287 ms |
| Jul 11, 2026 | 287 ms |
| Jul 18, 2026 | 283 ms |
| Jul 25, 2026 | 263 ms |
| Aug 1, 2026 | 248 ms |
| Aug 8, 2026 | 231 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 241 ms |
| Aug 29, 2026 | 245 ms |
| Sep 5, 2026 | 245 ms |
| Sep 12, 2026 | 244 ms |
| Sep 19, 2026 | 249 ms |
| Sep 26, 2026 | 251 ms |
| Oct 3, 2026 | 255 ms |
| Oct 10, 2026 | 240 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.2 s
ambar.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.9 s · 2.0 MB11 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Reduce unused CSS
1.4 s · 287 KiBAbout 287 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Reduce unused JavaScript
1.2 s · 207 KiBAbout 207 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60 (desktop: 66). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.
Minify CSS
300 ms · 22 KiB22 KiB could be saved by minifying CSS.
2,058 HTML elements
The page has 2,058 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and New Relic and others), adding 262 KiB and 290 ms of main-thread time.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Legacy JavaScript
150 ms · 33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Document request latency
170 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Minify JavaScript
150 ms · 17 KiB17 KiB could be saved by minifying JavaScript.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 901 ms of it running JavaScript. That is comfortably low.
Server response: 48 ms
48 msYour server sent the HTML in 48 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 7.0 s
7.0 sReal visitors wait 7.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.4 s
5.4 sReal visitors see the first content after 5.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.8 s
3.8 sReal visitors wait 3.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 30.3 s
30.3 sYour largest element takes 30.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Usamos cookies para mejorar su experiencia de navegación, m…”.
Time to Interactive: 32.0 s
32.0 sThe page becomes fully interactive after 32.0 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Real-user INP: 207 ms
207 msReal visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 191 ms to 240 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 4.5 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Total Blocking Time: 140 ms
140 msScripts block the page for only 140 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.045
0.045The layout barely moves while loading (CLS 0.045, good is under 0.1).
Images and page weight
Page weight: 22.6 MB in 116 requests
22.6 MBYour homepage downloads 22.6 MB in 116 requests on a phone: media 13.9 MB (2), images 7.2 MB (40) and scripts 619 KiB (33). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Ambar-IPA-bot-33cl.png weighs 16.8 MB. On a phone connection a single image that size takes seconds.
12 images in older formats
12 images (19.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
130 KiB2 images are downloaded at several times the size a phone draws them, for example Horizontal-Negro-scaled.png at 2,560 px wide, shown at 130 px. Resized copies would save about 130 KiB.
About 6.4 g of CO₂ per visit
6.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.40 g of CO₂e: 768.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (220 characters)
Your meta description is 220 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
121 internal links, 11 external
The homepage links to 121 pages on ambar.com and 11 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Ambar”.
Title: 38 characters
Your title is a healthy 38 characters: “Ambar. Pequeños cerveceros desde 1900.”.
Canonical URL set
The canonical URL is https://ambar.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ambar.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,222 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages slow to respond
/cervezas/especial, /cervezas/export, /cervezas/1900sinfiltrar, /cervezas/morena and /cervezas/radler took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.
7 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
2 checks passed
Tap targets are thumb-sized
41 of 48 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ambar.com).
Valid certificate (146 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for ambar.com and is valid for another 146 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://ambar.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 16 did not answer within 5 s.
Domain and trust
No CAA record
ambar.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ambar.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsambar.com was registered in Jul 2003 through Acens Technologies, S.L.U.. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
ambar.com is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,017 words of copy
The homepage carries about 1,017 words of visible text.
2 checks passed
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 80/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a ip4:195.53.100.145/29 include:spf.protection.outlook.com include:_spf.fortimailcloud.com -all”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- The footer still says © 2024.
- It runs WordPress 6.9.10; the current release is 7.1.3.
- 3 plugins are behind their latest release.contact-form-7-honeypot 3.7.1 → 3.8.0 · cf7-multi-step 2.8.0 → 2.9.0 · contact-form-7 6.1.7 → 6.2.2
Stack
- CMS
- WordPress 6.9.10
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 1900
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 38 issues on ambar.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.