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amfar.org website review
Visit site (opens in a new tab)Reviewed 20 October 202632 issues · 101 checks
This review found 32 issues worth fixing on amfar.org, 13 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 104 ms |
| May 9, 2026 | 104 ms |
| May 16, 2026 | 106 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 98 ms |
| Jul 4, 2026 | 100 ms |
| Jul 11, 2026 | 101 ms |
| Jul 18, 2026 | 101 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 101 ms |
| Aug 15, 2026 | 101 ms |
| Aug 22, 2026 | 98 ms |
| Aug 29, 2026 | 101 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 115 ms |
| Sep 19, 2026 | 118 ms |
| Sep 26, 2026 | 109 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 106 ms |
| Oct 17, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
amfar.org does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.6 s · 524 KiBAbout 524 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Render-blocking requests
1.3 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Use efficient cache lifetimes
1.1 s · 194 KiB8 files are served with short cache lifetimes, so returning visitors download them again (194 KiB).
Mobile performance score: 52
52/100Your mobile performance score is 52 (desktop: 38). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Cookiebot and Facebook and others), adding 919 KiB and 834 ms of main-thread time.
Google Tag Manager adds 461 ms
461 msGoogle Tag Manager costs a phone 461 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
300 ms · 52 KiB1 image could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
2,564 HTML elements
The page has 2,564 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify CSS
150 ms · 29 KiB29 KiB could be saved by minifying CSS.
Legacy JavaScript
150 ms · 12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.3 s
16.3 sYour largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 17.9 s
17.9 sThe page becomes fully interactive after 17.9 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 373 ms
373 msScripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 115 ms
115 msReal visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 744 ms
744 msReal visitors wait 744 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.074
0.074The layout barely moves while loading (CLS 0.074, good is under 0.1).
Images and page weight
Page weight: 9.6 MB in 117 requests
9.6 MBYour homepage downloads 9.6 MB in 117 requests on a phone: media 6.3 MB (1), images 1.7 MB (15) and scripts 1.4 MB (57). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
502 KiB4 images are downloaded at several times the size a phone draws them, for example global-impact-team-scaled-1-1.jpg at 2,560 px wide, shown at 390 px. Resized copies would save about 502 KiB.
1 image in older formats
1 image (273 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (273 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.7 g of CO₂ per visit
2.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.72 g of CO₂e: 326.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
94 internal links, 15 external
The homepage links to 94 pages on amfar.org and 15 external pages.
8 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “amfAR is dedicated to advancing scientific discovery and transforming global health with a primary and enduring commitm…”.
One H1 headline
Your main headline reads: “Advancing Scientific Discovery”.
Title: 40 characters
Your title is a healthy 40 characters: “amfAR | The Foundation for AIDS Research”.
Canonical URL set
The canonical URL is https://www.amfar.org/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, MedicalOrganization, NGO and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.amfar.org/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,278 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5524569&tm=gtm002&Ver=2&mid=44237cce-e353-45d0-a27c-f28c49e7052d&bo=1&sid=24154f50cc9811f1818a65207c9f0873&vid=24156040cc9811f1b1e277b49aedc57a&vids=1&msclkid=N&pi=918.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://amfar.org does not redirect to https, so some visitors land on the insecure version.
1 broken external link
1 link to other sites is dead, for example https://bsky.app/profile/amfarofficial.bsky.social (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (amfar.org).
Valid certificate (31 days left)
The certificate from Let's Encrypt · YE2 verifies for amfar.org and is valid for another 31 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
amfar.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
amfar.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsamfar.org was registered in May 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2028
amfar.org is registered until May 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 429 words of copy
The homepage carries about 429 words of visible text.
4 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Sign Up for Updates”, “Learn More” and “LEARN MORE”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx ip4:216.150.158.16/29 ip4:216.235.200.120/29 include:spf.messagelabs.com include:mail.zendesk.com include:s…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
- 1 plugin is behind its latest release.ollie-menu-designer 0.1.0 → 0.3.4
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 1985
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
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- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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