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ampow.com website review
Visit site (opens in a new tab)Reviewed 13 November 202649 issues · 99 checks
This review found 49 issues worth fixing on ampow.com, 21 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,133 of 108,858 reviewed websitesbeats 55%
- #28,689 of 61,765 online storesbeats 47%
- #27,617 of 56,365 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 169 ms |
| May 30, 2026 | 174 ms |
| Jun 6, 2026 | 177 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 181 ms |
| Jun 27, 2026 | 179 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 172 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 169 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 181 ms |
| Aug 15, 2026 | 189 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 198 ms |
| Sep 12, 2026 | 203 ms |
| Sep 19, 2026 | 204 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 219 ms |
| Oct 10, 2026 | 209 ms |
| Oct 17, 2026 | 205 ms |
| Oct 24, 2026 | 209 ms |
| Oct 31, 2026 | 203 ms |
| Nov 7, 2026 | 212 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 9.2 s
A phone's processor spends 9.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7,628 HTML elements
The page has 7,628 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, salesmartly.com and Facebook and others), adding 3.4 MB and 1.2 s of main-thread time.
Improve image delivery
750 ms · 730 KiB15 images could be 730 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused JavaScript
450 ms · 919 KiBAbout 919 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Shopify adds 650 ms
650 msShopify costs a phone 650 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
306 KiB26 files are served with short cache lifetimes, so returning visitors download them again (306 KiB).
salesmartly.com adds 213 ms
213 mssalesmartly.com costs a phone 213 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 11 ms
11 msazurefd.net costs a phone 11 ms of main-thread work and 443 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
167 KiBAbout 167 KiB of CSS is downloaded but never applied on this page.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.8 s
9.8 sYour largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 30.5 s
30.5 sThe page becomes fully interactive after 30.5 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 169 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 392 ms
392 msScripts block taps and scrolling for 392 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 675 ms
675 msReal visitors wait 675 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 417 requests
6.1 MBYour homepage downloads 6.1 MB in 417 requests on a phone: scripts 2.4 MB (194), images 1.8 MB (33) and other files 1.4 MB (136). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
c8577a1df210126991a8c79837c61c3f_7e181d95-2995-4985-88f1-0c5 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
64 KiB1 image is downloaded at several times the size a phone draws it, for example OVONIC_X2_Pro.png at 1,426 px wide, shown at 360 px. Resized copies would save about 64 KiB.
1 image below the first screen load straight away
1 image further down the page (151 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 209.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
ARIA roles used must conform to valid values (1 element)
ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
14 elements hidden from screen readers can still receive keyboard focus.
ARIA commands must have an accessible name (6 elements)
ARIA commands must have an accessible name: 6 elements on the page fail this check, rated serious by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
ARIA input fields must have an accessible name (2 elements)
ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
<svg> elements with an img or image role must have alternative text (1 element)
<svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
64 form fields without a label
64 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (2 elements)
Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 89 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 70 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 16 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (78 characters)
Your title is 78 characters, so Google will cut it off around 60: “Ovonic EU | High C-Rate LiPo Batteries & Smart Charger for Enthusiasts – Ampow”.
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
300 internal links, 20 external
The homepage links to 300 pages on ampow.com and 20 external pages.
6 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Shop high C-rate LiPo batteries & smart chargers at Ovonic EU Store. Built for RC & FPV enthusiasts with fast EU wareho…”.
Canonical URL set
The canonical URL is https://www.ampow.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ampow.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (5,203 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.ampow.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.ampow.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.ampow.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.ampow.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.ampow.com/pages/ovonic-bfcm-sale-eu-2026, https://www.ampow.com/products/ovonic-100c-1300mah-6s1p-22-2v-xt60-4pcs-lipo-battery, https://www.ampow.com/products/ovonic-11-1v-3s-5000mah-50c-lipo-battery-with-xt60-trx-plug, https://www.ampow.com/products/ovonic-50c-7-4v-5000mah-2s1p-hardcase-21-deans-lipo-battery, https://www.ampow.com/products/ovonic-11-1v-2200mah-3s-35c-short-lipo-battery-with-deans-2pcs and https://www.ampow.com/customer_authentication/redirect and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.ampow.com/products/ovonic-100c-1300mah-6s1p-22-2v-xt60-4pcs-lipo-battery, https://www.ampow.com/products/ovonic-11-1v-3s-5000mah-50c-lipo-battery-with-xt60-trx-plug and https://www.ampow.com/products/ovonic-50c-7-4v-5000mah-2s1p-hardcase-21-deans-lipo-battery have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
91 of 109 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 27-field form
Your longest form asks for 27 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,222 words of copy
The homepage carries about 1,222 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
13 calls to action
The homepage has 13 calls to action, for example “Shop By Type”, “Go to Shop By Type” and “Shop By Voltage”.
Social proof on the page
Social proof on the homepage: 180 testimonial or review blocks and a star rating.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ampow.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Xcotton Guard · Tada Pop Up Spin Wheel Popups · One Ai Email Sms Marketing · Ecomposer Builder · Inbox · Klaviyo Email Marketing Sms · Uppush Order Limit · Ta Labels Badges · Judge Me Reviews · Onepixel · Giftly Auto Add To Cart · Ecomsend · gtranslate.io · chimpstatic.com · one.store · cloudfront.net · cart-bot.net · salesmartly.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on ampow.com, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.