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amt.com website review
Visit site (opens in a new tab)Reviewed 20 October 202638 issues · 109 checks
This review found 38 issues worth fixing on amt.com, 19 of them high impact, across 109 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #53,619 of 88,436 reviewed websitesbeats 35%
- #31,776 of 45,926 online storesbeats 26%
- #914 of 2,153 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.7 s |
| May 9, 2026 | 4.7 s |
| May 16, 2026 | 5.0 s |
| May 23, 2026 | 5.4 s |
| May 30, 2026 | 5.5 s |
| Jun 6, 2026 | 5.5 s |
| Jun 13, 2026 | 5.6 s |
| Jun 20, 2026 | 5.2 s |
| Jun 27, 2026 | 5.1 s |
| Jul 4, 2026 | 5.0 s |
| Jul 11, 2026 | 5.3 s |
| Jul 18, 2026 | 5.4 s |
| Jul 25, 2026 | 5.9 s |
| Aug 1, 2026 | 5.4 s |
| Aug 8, 2026 | 5.1 s |
| Aug 15, 2026 | 4.9 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 5.1 s |
| Sep 5, 2026 | 5.3 s |
| Sep 12, 2026 | 5.5 s |
| Sep 19, 2026 | 5.2 s |
| Sep 26, 2026 | 5.1 s |
| Oct 3, 2026 | 5.0 s |
| Oct 10, 2026 | 4.9 s |
| Oct 17, 2026 | 5.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 120 ms |
| May 9, 2026 | 126 ms |
| May 16, 2026 | 123 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 93 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 108 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 106 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.6 s · 700 KiBAbout 700 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.6 s faster on a phone.
Use efficient cache lifetimes
5.3 s · 919 KiB79 files are served with short cache lifetimes, so returning visitors download them again (919 KiB).
Render-blocking requests
3.3 s36 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Reduce unused CSS
1.5 s · 229 KiBAbout 229 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,057 HTML elements
The page has 3,057 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
600 ms · 469 KiB12 images could be 469 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (ContentSquare, Google CDN and Google Tag Manager and others), adding 1.2 MB and 753 ms of main-thread time.
Google CDN adds 268 ms
268 msGoogle CDN costs a phone 268 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ContentSquare adds 312 ms
312 msContentSquare costs a phone 312 ms of main-thread work and 160 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Minify CSS
150 ms · 16 KiB16 KiB could be saved by minifying CSS.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 55 ms
55 msYour server sent the HTML in 55 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.5 s
5.5 sReal visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.1 s
4.1 sReal visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.7 s
2.7 sReal visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 32.5 s
32.5 sYour largest element takes 32.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 34.9 s
34.9 sThe page becomes fully interactive after 34.9 s. Good is under 3.8 s.
Speed Index: 12.5 s
12.5 sVisually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.7 s to 5.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Tap response (INP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 120 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.07
0.07The layout barely moves while loading (CLS 0.07, good is under 0.1).
Total Blocking Time: 126 ms
126 msScripts block the page for only 126 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.3 MB in 221 requests
8.3 MBYour homepage downloads 8.3 MB in 221 requests on a phone: images 5.7 MB (118), scripts 1.6 MB (52) and other files 355 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 2.3 g of CO₂ per visit
2.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.35 g of CO₂e: 281.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
476 internal links, 4 external
The homepage links to 476 pages on amt.com and 4 external pages.
7 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “AMT doesn't just stand by our products, we know them inside and out. Give us a call and let us help you find the perfec…”.
Title: 43 characters
Your title is a healthy 43 characters: “AMT Home Page - Advanced Media Technologies”.
Canonical URL set
The canonical URL is https://amt.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://amt.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,387 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.
2 checks passed
Tap targets are thumb-sized
19 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://register.gotowebinar.com/register/1950429627355467866 (503).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (amt.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YR1 verifies for amt.com and is valid for another 45 days.
http:// redirects to https
http://amt.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
amt.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
amt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 33 years old
33 yearsamt.com was registered in Feb 1993 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2030
amt.com is registered until Feb 2030.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 516 words of copy
The homepage carries about 516 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK A MEETING” and “CONTACT US”.
31 calls to action
The homepage has 31 calls to action, for example “Request a Quote”, “Events Schedule” and “Contact”.
5 short forms
5 short forms (6 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 2 customer or partner logos.
Analytics in place
Analytics detected: Google Analytics and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a:dispatch-us.ppe-hosted.com ip4:50.244.148.49 ip4:50.244.148.48/28 ip4:50.235.198.96/28 include:spf.protection.…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 1 plugin is behind its latest release.cookie-law-info 3.5.6 → 3.5.7
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 38 issues on amt.com, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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