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amv.de website review

Visit site (opens in a new tab)Reviewed 20 October 202624 issues · 93 checks

This review found 24 issues worth fixing on amv.de, 4 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.0 sMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
86 ms79 msMay 2Oct 1784 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202681 ms
May 9, 202681 ms
May 16, 202681 ms
May 23, 202682 ms
May 30, 202682 ms
Jun 6, 202683 ms
Jun 13, 202683 ms
Jun 20, 202684 ms
Jun 27, 202685 ms
Jul 4, 202685 ms
Jul 11, 202684 ms
Jul 18, 202684 ms
Jul 25, 202685 ms
Aug 1, 202685 ms
Aug 8, 202684 ms
Aug 15, 202683 ms
Aug 22, 202681 ms
Aug 29, 202680 ms
Sep 5, 202680 ms
Sep 12, 202681 ms
Sep 19, 202682 ms
Sep 26, 202683 ms
Oct 3, 202684 ms
Oct 10, 202684 ms
Oct 17, 202684 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of amv.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. amv.de at 0.5 s0.5 s
  2. amv.de at 0.9 s0.9 s
  3. amv.de at 1.4 s1.4 s
  4. amv.de at 1.8 s1.8 s
  5. amv.de at 2.3 s2.3 s
  6. amv.de at 2.7 s2.7 s
  7. amv.de at 3.2 s3.2 s
  8. amv.de at 3.7 s3.7 s

amv.de does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix77
  • Render-blocking requests

    1.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Improve image delivery

    3.3 MB

    3 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 114 KiB

    About 114 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 91 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).

  • 1,836 HTML elements

    The page has 1,836 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Optanon), adding 276 KiB and 223 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 439 ms of it running JavaScript. That is comfortably low.

  • Server response: 107 ms

    107 ms

    Your server sent the HTML in 107 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.1 s).

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.9 s

    5.9 s

    The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 81 ms to 84 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 75 ms

    75 ms

    Real visitors wait 75 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 533 ms

    533 ms

    Real visitors wait 533 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 4.0 MB in 34 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 34 requests on a phone: images 3.4 MB (13), scripts 410 KiB (8) and fonts 63 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    bild-hero.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (222 characters)

    Your meta description is 222 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 260 internal links, 7 external

    The homepage links to 260 pages on amv.de and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Riester: Wer heute sät, erntet mit Zulage”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Versicherungen, Vorsorge und Vermögensaufbau I Generali”.

  • Canonical URL set

    The canonical URL is https://www.generali.de/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.generali.de/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (693 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /journal has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (generali.de).

  • Valid certificate (140 days left)

    The certificate from Sectigo Limited · Sectigo RSA Organization Validation Secure Server CA verifies for amv.de and is valid for another 140 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://amv.de redirects to the secure version.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    generali.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 259 words of copy

    The homepage carries about 259 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Meta Pixel.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a include:spf.protection.outlook.com include:spf-gosp.generali.de include:_spf.general.transactional-mail-a.c…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Framework
Tailwind CSS

Company

Founded
1825
Headquarters
Aachen

Upkeep, stack, hiring and company data from programmable.info

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