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analytics8.com website review
Visit site (opens in a new tab)Reviewed 20 October 202634 issues · 99 checks
This review found 34 issues worth fixing on analytics8.com, 16 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.6 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 114 ms |
| May 9, 2026 | 114 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 140 ms |
| May 30, 2026 | 132 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 158 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 216 ms |
| Jul 11, 2026 | 175 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 132 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 126 ms |
| Aug 29, 2026 | 141 ms |
| Sep 5, 2026 | 151 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 156 ms |
| Oct 17, 2026 | 165 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.2 s · 954 KiBAbout 954 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Use efficient cache lifetimes
3.4 s · 954 KiB16 files are served with short cache lifetimes, so returning visitors download them again (954 KiB).
Google Tag Manager adds 1.9 s
1.9 sGoogle Tag Manager costs a phone 1.9 s of main-thread work and 987 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 1.7 s
1.7 sHubspot costs a phone 1.7 s of main-thread work and 969 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
1.5 s · 248 KiB2 images could be 248 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.1 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 32
32/100Your mobile performance score is 32 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.3 s
A phone's processor spends 7.3 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and reddit and others), adding 2.1 MB and 4.0 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 544 ms. During a long task the page ignores taps.
reddit adds 271 ms
271 msreddit costs a phone 271 ms of main-thread work and 36 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 67 but mobile only 32. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.0 s
14.0 sYour largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 22.2 s
22.2 sThe page becomes fully interactive after 22.2 s. Good is under 3.8 s.
Total Blocking Time: 2.6 s
2.6 sScripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 41% slower for real visitors
+41%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 114 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 166 ms
166 msReal visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.048
0.048The layout barely moves while loading (CLS 0.048, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 160 requests
5.1 MBYour homepage downloads 5.1 MB in 160 requests on a phone: images 2.7 MB (29), scripts 2.1 MB (37) and fonts 111 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (89 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (126 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 38 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
146 internal links, 9 external
The homepage links to 146 pages on analytics8.com and 9 external pages.
8 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Learn how Analytics8’s acquisition of GlobeQlik expands its Qlik expertise, service capabilities, and support for data-…”.
One H1 headline
Your main headline reads: “Turn data ambition into measurable value.”.
Title: 59 characters
Your title is a healthy 59 characters: “Full-Service Data Analytics and AI Consultancy - Analytics8”.
Canonical URL set
The canonical URL is https://www.analytics8.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.analytics8.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,196 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 53 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/services/data-strategy-consulting-services and /services/ai-readiness-assessment all use the title “Data Strategy Consulting Services - Analytics8”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/services/data-strategy-consulting-services and /services/ai-readiness-assessment use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://analytics8.com does not redirect to https, so some visitors land on the insecure version.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (analytics8.com).
Valid certificate (37 days left)
The certificate from Let's Encrypt · YE2 verifies for analytics8.com and is valid for another 37 days.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
analytics8.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
analytics8.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 21 years old
21 yearsanalytics8.com was registered in Jun 2005 through DomainPeople, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
analytics8.com is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 748 words of copy
The homepage carries about 748 words of visible text.
3 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Contact Us” and “Learn more about us”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, 1 trust badge and “Over 1000 clients”.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be analytics8.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.ess.barracudanetworks.com include:45476320.spf08.hubspotemail.net…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
26 cookies set on arrival
26Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 34 issues on analytics8.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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