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analyticsintell.com website review
Visit site (opens in a new tab)Reviewed 5 November 202644 issues · 96 checks
This review found 44 issues worth fixing on analyticsintell.com, 10 of them high impact, across 96 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.1 s · 1.5 MB60 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
Render-blocking requests
2.0 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, coredelivr.com and Google/Doubleclick Ads and others), adding 1.1 MB and 614 ms of main-thread time.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 641 ms. During a long task the page ignores taps.
Reduce unused JavaScript
593 KiBAbout 593 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
300 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 282 ms
282 msGoogle Tag Manager costs a phone 282 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
313 KiB5 images could be 313 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 122 ms
122 msYour server sent the HTML in 122 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 14.2 s
14.2 sThe page becomes fully interactive after 14.2 s. Good is under 3.8 s.
Total Blocking Time: 704 ms
704 msScripts block taps and scrolling for 704 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
29 images without width and height
29 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 2.6 s
2.6 sYour largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Measure what matters. Manage what’s measured.”. Most of its time is element render delay (1.6 s).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 107 requests
2.7 MBYour homepage downloads 2.7 MB in 107 requests on a phone: scripts 1.2 MB (28), images 1.1 MB (43) and HTML 130 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (80 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (100 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
[role="img"] and [role="image"] elements must have alternative text (1 element)
[role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
31 links without text
31 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Insights-Driven Business Performance - Data Technology - Analytics Intell”.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
33 internal links, 28 external
The homepage links to 33 pages on analyticsintell.com and 28 external pages.
7 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Smart analytics and data intelligence services. Build integrated data platforms for actionable insights. Measure what M…”.
One H1 headline
Your main headline reads: “Measure what matters. Manage what’s measured.”.
Canonical URL set
The canonical URL is https://analyticsintell.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://analyticsintell.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (555 words), so crawlers that don't run JavaScript still read it.
Other pages
3 linked pages are broken
Your homepage links to /industry/finance, /industry/healthcare and /industry/retail, which answer with an error. Visitors hit a dead end and search engines drop them.
1 linked page hidden from search
/news is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages share a title
/smart-city-solutions, /chat-intell and /hyper-card all use the title “Analytics Intell”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
/casino-solutions, /smart-city-solutions, /chat-intell, /hyper-card, /slot-intell and /player-intell and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
/casino-solutions, /smart-city-solutions, /chat-intell, /hyper-card, /slot-intell and /player-intell and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
2 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 links through redirect chains
2 links go through two or more redirects, for example http://www.corporatevision-news.com/issues/small-business-awards-2020/78/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (analyticsintell.com).
Valid certificate (63 days left)
The certificate from Let's Encrypt · YR2 verifies for analyticsintell.com and is valid for another 63 days.
http:// redirects to https
http://analyticsintell.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (22 internal, 20 external) answered without errors.
Domain and trust
No CAA record
analyticsintell.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
analyticsintell.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 yearsanalyticsintell.com was registered in Mar 2014 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2028
analyticsintell.com is registered until Mar 2028.
Content and conversion
Thin social proof
Social proof on the homepage: 25 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 518 words of copy
The homepage carries about 518 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact us” and “Learn more”.
9 calls to action
The homepage has 9 calls to action, for example “Contact us”, “Learn more” and “Learn More”.
4 short forms
4 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics and Hotjar.
Email authentication
No DMARC policy
analyticsintell.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:10.19.6.51 ip4:3.22.165.109 include:spf.protection.outlook.com -all”.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 7.0.8; the current release is 7.1.4.
Stack
- CMS
- WordPress 7.0.8
- Framework
- jQuery
- Analytics
- Google Analytics | Hotjar
- Hosting
- Oracle Cloud
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on analyticsintell.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.