andersegsvang.dk website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

56 files are served with short cache lifetimes, so returning visitors download them again (370 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

2 third-party services load with your homepage (Cookiebot and Mailchimp), adding 157 KiB and 119 ms of main-thread time.

2 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

About 67 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

About 40 KiB of CSS is downloaded but never applied on this page.

11 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rule of 40 e-bog”.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (44 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 27.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 27 characters: “Rule of 40 - Anders Egsvang”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 7 <h1> headlines (“Download e-bog om regelbaseret og backtestet stra…”, “Fra 1998 til 2021 har denne strategi præsteret” and “28,6%”). One clear main headline is easier for people and search engines.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 19 pages on andersegsvang.dk and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.andersegsvang.dk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 643 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.